{"id":317603,"date":"2020-09-01T04:00:00","date_gmt":"2020-09-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/"},"modified":"2023-09-28T10:53:05","modified_gmt":"2023-09-28T10:53:05","slug":"partnership-con-pinterest-per-viewability-e-traffico-non-valido","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/","title":{"rendered":"Nuova partnership con Pinterest  per la misurazione di viewability e del traffico non valido (IVT)"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Nel tempo del distanziamento sociale e dell&#8217;auto-quarantena, Pinterest offre uno sbocco creativo per gli utenti, aprendo possibilit\u00e0 mai pensate prima. Fornendo un ambiente stimolante per i consumatori, la piattaforma offre ai marchi ampie opportunit\u00e0 in un territorio inesplorato. Considerando che l&#8217;82% dei Pinner accede tramite l&#8217;app mobile, la creazione di reports aggiornati \u00e8 la chiave per una campagna Pinterest di successo. Insieme, IAS e Pinterest offrono ai marchi la <strong>trasparenza e la fiducia necessarie per raggiungere efficacemente i consumatori<\/strong>. Oggi, \u00e8 stata lanciata la nostra nuova soluzione per dare ai nostri clienti la possibilit\u00e0 di misurare la viewability e il traffico non valido (IVT) sull\u2019 inventory mobile app di Pinterest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con oltre 416 milioni di Pinner attivi mensilmente e miliardi di ricerche ogni mese, i marketers hanno l&#8217;opportunit\u00e0 di raggiungere milioni di consumatori mentre cercano attivamente ispirazione. La nostra nuova soluzione offre accesso a reports aggiornati quotidianamente su <a href=\"\/it\/insider\/glossario-della-viewability\/\">viewability<\/a> e <a href=\"\/it\/insider\/glossario-sulle-frodi-pubblicitarie\/\">traffico non valido<\/a> per le campagne in-app per dispositivi mobili.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con questa nuova integrazione, gli inserzionisti avranno accesso a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitoring &amp; reporting della viewability e del traffico non valido su pin e video sponsorizzati per l&#8217;inventory in-app per dispositivi mobili.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reporting di terze parti indipendenti da parte di IAS<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Misurazione globale per una visione olistica di intere campagne Pinterest<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I marchi che creano forti connessioni emotive con il proprio pubblico possono fare affidamento su una base di fan fedeli e aspettarsi un coinvolgimento positivo. L&#8217;agenzia di relazioni con i brand <\/span><a href=\"https:\/\/mblm.com\/lab\/industries\/?region=1&amp;yr=2020&amp;industry=10\"><span style=\"font-weight: 400;\">MBLM ha riportato<\/span><\/a><span style=\"font-weight: 400;\"> Pinterest in cima alla lista delle applicazioni e delle piattaforme social nel 2020. L&#8217;accesso a milioni di consumatori coinvolti e attivi su Pinterest \u00e8 fondamentale per i marchi per stabilire questo tipo di connessioni. La spesa pubblicitaria digitale continua ad aumentare e cos\u00ec la competizione per attirare l&#8217;attenzione dei consumatori. IAS e Pinterest forniscono reports innovativi e aggiornati volti a garantire ai marchi la possibilit\u00e0 di connettersi in modo creativo con i propri consumatori.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Vuoi saperne di pi\u00f9? Scarica il documento IAS + Pinterest Viewability e IVT.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS e Pinterest hanno lanciato la nostra nuova soluzione per misurare la viewability e il traffico non valido (IVT) sull\u2019 inventory mobile app di Pinterest.<\/p>\n","protected":false},"author":59,"featured_media":293761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[512,503,539,505,506],"tags":[531,548],"class_list":["post-317603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-it","category-canali","category-piattaforme-proprietarie","category-temi","category-viewability-it","tag-misurazioni","tag-traffico-non-valido"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuova partnership con Pinterest per la misurazione di viewability e del traffico non valido (IVT) - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuova partnership con Pinterest per la misurazione di viewability e del traffico non valido (IVT)\" \/>\n<meta property=\"og:description\" content=\"IAS e Pinterest hanno lanciato la nostra nuova soluzione per misurare la viewability e il traffico non valido (IVT) sull\u2019 inventory mobile app di Pinterest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-01T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T10:53:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-feature-image-Pinterest-1-1024x519.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"519\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Nuova partnership con Pinterest per la misurazione di viewability e del traffico non valido (IVT)\",\"datePublished\":\"2020-09-01T04:00:00+00:00\",\"dateModified\":\"2023-09-28T10:53:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/\"},\"wordCount\":340,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-feature-image-Pinterest-1.png\",\"keywords\":[\"Misurazioni\",\"traffico non valido\"],\"articleSection\":[\"Ad fraud\",\"Canali\",\"Piattaforme Social\",\"Temi\",\"Viewability\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/\",\"url\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/\",\"name\":\"Nuova partnership con Pinterest per la misurazione di viewability e del traffico non valido (IVT) - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-feature-image-Pinterest-1.png\",\"datePublished\":\"2020-09-01T04:00:00+00:00\",\"dateModified\":\"2023-09-28T10:53:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-feature-image-Pinterest-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-feature-image-Pinterest-1.png\",\"width\":2698,\"height\":1367},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuova partnership con Pinterest per la misurazione di viewability e del traffico non valido (IVT)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\",\"name\":\"IAS Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"caption\":\"IAS Team\"},\"url\":\"https:\/\/integralads.com\/it\/insider\/author\/ias-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nuova partnership con Pinterest per la misurazione di viewability e del traffico non valido (IVT) - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/","og_locale":"it_IT","og_type":"article","og_title":"Nuova partnership con Pinterest per la misurazione di viewability e del traffico non valido (IVT)","og_description":"IAS e Pinterest hanno lanciato la nostra nuova soluzione per misurare la viewability e il traffico non valido (IVT) sull\u2019 inventory mobile app di Pinterest.","og_url":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/","og_site_name":"Integral Ad Science","article_published_time":"2020-09-01T04:00:00+00:00","article_modified_time":"2023-09-28T10:53:05+00:00","og_image":[{"width":1024,"height":519,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-feature-image-Pinterest-1-1024x519.png","type":"image\/png"}],"author":"IAS Team","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/"},"author":{"name":"IAS Team","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755"},"headline":"Nuova partnership con Pinterest per la misurazione di viewability e del traffico non valido (IVT)","datePublished":"2020-09-01T04:00:00+00:00","dateModified":"2023-09-28T10:53:05+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/"},"wordCount":340,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-feature-image-Pinterest-1.png","keywords":["Misurazioni","traffico non valido"],"articleSection":["Ad fraud","Canali","Piattaforme Social","Temi","Viewability"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/","url":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/","name":"Nuova partnership con Pinterest per la misurazione di viewability e del traffico non valido (IVT) - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-feature-image-Pinterest-1.png","datePublished":"2020-09-01T04:00:00+00:00","dateModified":"2023-09-28T10:53:05+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-feature-image-Pinterest-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-feature-image-Pinterest-1.png","width":2698,"height":1367},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/insider\/partnership-con-pinterest-per-viewability-e-traffico-non-valido\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"Nuova partnership con Pinterest per la misurazione di viewability e del traffico non valido (IVT)"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755","name":"IAS Team","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","caption":"IAS Team"},"url":"https:\/\/integralads.com\/it\/insider\/author\/ias-team\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/317603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/comments?post=317603"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/317603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/293761"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=317603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/categories?post=317603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/tags?post=317603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}