{"id":317604,"date":"2020-09-07T04:00:00","date_gmt":"2020-09-07T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/context-control-connessioni-dei-consumatori\/"},"modified":"2023-09-28T10:53:05","modified_gmt":"2023-09-28T10:53:05","slug":"context-control-connessioni-dei-consumatori","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/context-control-connessioni-dei-consumatori\/","title":{"rendered":"Context Control per le connessioni dei consumatori"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Nel panorama pubblicitario odierno, i marchi sono alla ricerca di una soluzione che vada oltre i tradizionali strumenti binari di brand safety. IAS \u00e8 orgogliosa di annunciare Context Control, che comprende la nostra intera suite di <\/span><a href=\"\/apac\/insider\/brand-safety-and-suitability-measurement-for-youtube\/\"><span style=\"font-weight: 400;\">soluzioni di Brand Safety &amp; Suitability<\/span><\/a><span style=\"font-weight: 400;\">. La nostra tecnologia \u00e8 pi\u00f9 avanzata che mai e offre un controllo ed una precisione nella classificazione dei contenuti su scala senza precedenti. Il controllo sulla posizione in cui viene visualizzato il messaggio di un brand \u00e8 il primo passo per stabilire connessioni durature con il pubblico. Con un&#8217;ampia offerta comprensiva di strategie specifiche per il marchio, la suite Context Control fornisce un percorso chiaro verso contenuti rilevanti.<\/span><\/p>\n<p><b>Con Context Control, gli inserzionisti possono aspettarsi:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Analisi a livello di pagina utilizzando l&#8217;apprendimento automatico (machine learning) e la tecnologia semantica brevettata per ottenere accuratezza e precisione.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Controllo proattivo e end-to-end con filtro pre-bid e blocco post-bid di contenuti che non rientrano nelle linee guida del brand.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Copertura globale completa in oltre 40 lingue, con pi\u00f9 canali e formati.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c8 pi\u00f9 probabile che vengano stabilite connessioni significative con i consumatori quando un annuncio \u00e8 pertinente al contenuto circostante. In un sondaggio IAS, il <\/span><a href=\"\/it\/insider\/brand-safety-qualita-dei-contenuti\/\"><span style=\"font-weight: 400;\">75% dei consumatori italiani <\/span><\/a><span style=\"font-weight: 400;\">ritiene che un marchio sia responsabile del contenuto che pubblicizza. In altre parole, i consumatori si aspettano che i marchi facciano pubblicit\u00e0 in ambienti pertinenti e appropriati. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">I partner di verifica, come IAS, forniscono soluzioni per assistere i marchi nel controllare i luoghi in cui appare il loro messaggio. Secondo una valutazione indipendente di Ozone, la tecnologia semantica brevettata da IAS ha dimostrato di essere il 42% pi\u00f9 accurata rispetto alle altre offerte del settore. Con l&#8217;analisi del sentiment e la tecnologia di classificazione delle emozioni, solo IAS pu\u00f2 rilevare il vero intento dell&#8217;autore.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;I marketer sono costantemente impegnati in una competizione a somma zero (zero-sum) contro i loro concorrenti per trovare la massima qualit\u00e0 e le impression pi\u00f9 efficaci per le loro campagne&#8221;,<\/span><\/i><span style=\"font-weight: 400;\"> ha affermato Tony Marlow, CMO di IAS. <\/span><i><span style=\"font-weight: 400;\">&#8220;Context Control di IAS cambia tutto per gli inserzionisti che desiderano un vantaggio competitivo significativo nello sbloccare l&#8217;enorme potere del contesto per le loro campagne&#8221;.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Per <a href=\"https:\/\/integralads.com\/it\/soluzioni\/brand-safety-suitability\/\">ulteriori informazioni<\/a> su <em>Context Control <\/em>Scarica il OneSheet nel nostro Toolkit<\/span><span style=\"font-weight: 400;\">.<\/span><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS \u00e8 orgogliosa di annunciare Context Control, che comprende la nostra intera suite di soluzioni di Brand Safety &#038; Suitability.<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,505],"tags":[],"class_list":["post-317604","post","type-post","status-publish","format-standard","hentry","category-brand-safety-suitability-it","category-temi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Context Control per le connessioni dei consumatori - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/context-control-connessioni-dei-consumatori\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Context Control per le connessioni dei consumatori\" \/>\n<meta property=\"og:description\" content=\"IAS \u00e8 orgogliosa di annunciare Context Control, che comprende la nostra intera suite di soluzioni di Brand Safety &amp; 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