{"id":317605,"date":"2020-09-23T04:00:00","date_gmt":"2020-09-23T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-parlera-di-context-control-evento-upa\/"},"modified":"2024-11-12T15:03:04","modified_gmt":"2024-11-12T15:03:04","slug":"ias-parlera-di-context-control-evento-upa","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ias-parlera-di-context-control-evento-upa\/","title":{"rendered":"IAS parler\u00e0 di Context Control all\u2019evento UPA"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Il 1 ottobre, Giuseppe Vigorito &#8211; Sales Director di IAS \u2013 parler\u00e0 all\u2019evento UPA \u201cBranding e-volution\u201d focalizzato sui risultati della ricerca sul ruolo delle marche nell\u2019economia digitale.<\/span><\/span><\/span><\/span><\/p>\n<p>Integral Ad Science, insieme ad altri player di mercato, ha collaborato al progetto di ricerca che \u00e8 stato coordinato da UPA e dalla School of Management del Politecnico di Milano.<\/p>\n<p>L\u2019intervento di IAS sar\u00e0 focalizzato sul <a href=\"https:\/\/integralads.com\/it\/insider\/context-control-connessioni-dei-consumatori\/\">Context Control<\/a>, controllo del contesto in cui appare un annuncio pubblicitario e delle caratteristiche uniche della sua analisi (sentiment ed emozioni) e dell\u2019 importanza della Misurazione della qualit\u00e0 dei media.<\/p>\n<p>Oggi \u00e8 pi\u00f9 importante che mai per gli inserzionisti controllare il contesto in cui vengono visualizzati i loro messaggi, poich\u00e9 esso pu\u00f2 influire sull\u2019impatto e la percezione che il consumatore avr\u00e0 verso quel prodotto o servizio pubblicizzato.<\/p>\n<p>Attraverso la tecnologia cognitiva semantica che basa la sua analisi del contenuto sul Natural Language Processing (NLP) si \u00e8 in grado di analizzare con accuratezza il contesto nel quale verr\u00e0 pubblicato un annuncio, compreso il sentiment e le emozioni contenute. I marchi dovrebbero scegliere di allineare la loro pubblicit\u00e0 con il contenuto che meglio si allinea al messaggio e ai valori del loro marchio, poich\u00e9 saranno maggiormente in sintonia con il loro pubblico. Una ricerca IAS mostra che gli annunci che compaiono accanto a contenuti contestualmente rilevanti sono percepiti pi\u00f9 favorevolmente dai consumatori.<\/p>\n<p><strong>Cos\u2019\u00e8 il Context Control?<\/strong><br \/>\nGuarda i video di Elisa Lupo (MD Italia) che spiega cos\u2019\u00e8 il Context Control e i vantaggi per la pubblicit\u00e0 di un\u2019analisi granulare del contesto e le caratteristiche uniche della sua analisi (sentiment ed emozioni) e dell\u2019 importanza della Misurazione della qualit\u00e0 dei media.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/460910631?h=11ca062bf9\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/464149775?h=64bf24ecb8\" width=\"640\" height=\"361\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Se vuoi saperne di pi\u00f9<\/strong><br \/>\nDai un\u2019occhiata alla <a href=\"https:\/\/integralads.com\/it\/soluzioni\/brand-safety-suitability\/\">pagina di Context Control sul nostro sito<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il 1 ottobre, IAS parler\u00e0 all\u2019evento UPA \u201cBranding e-volution\u201d, e sar\u00e0 focalizzato sul Context Control, controllo del contesto in cui appare un annuncio pubblicitario e importanza della Misurazione della qualit\u00e0 dei media.<\/p>\n","protected":false},"author":59,"featured_media":295731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,523,505],"tags":[588,546],"class_list":["post-317605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-insights-it","category-temi","tag-context-control-it","tag-evento-digitale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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