{"id":317606,"date":"2020-10-06T04:00:00","date_gmt":"2020-10-06T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/media-quality-brand-risk-quasi-dimezzato\/"},"modified":"2023-09-28T10:53:05","modified_gmt":"2023-09-28T10:53:05","slug":"media-quality-brand-risk-quasi-dimezzato","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/media-quality-brand-risk-quasi-dimezzato\/","title":{"rendered":"Media Quality:  Brand Risk quasi dimezzato nel Report di IAS"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Mentre i consumatori si rivolgono alla tecnologia, in questo periodo senza precedenti, la qualit\u00e0 dei media \u00e8 al centro della scena. Secondo eMarketer, i consumatori trascorrono un&#8217;ora in pi\u00f9 al giorno sui media digitali rispetto al 2019. In altre parole, \u00e8 probabile che l&#8217;attenzione dei consumatori rimanga spostata sugli schermi, creando nuove opportunit\u00e0 di connessione attraverso l&#8217;ecosistema digitale.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <a href=\"https:\/\/integralads.com\/it\/\">Integral Ad Science<\/a>, misuriamo pi\u00f9 di 1 trilione di metriche sui media ogni giorno a livello globale, ci\u00f2 ci permette scalabilit\u00e0 nell\u2019osservare gli sviluppi della qualit\u00e0 dei media in tempo reale. Il nostro Report sulla Media\u00a0 Quality sfrutta questo database per offrire un indicatore del settore rispetto al quale acquirenti e venditori di annunci possono confrontare la qualit\u00e0 delle loro campagne e della loro inventory. Date le circostanze intorno al coronavirus, i miglioramenti globali, in particolare per quanto riguarda il time-in-view, riflettono uno spostamento dell&#8217;attenzione verso il digitale da parte dei consumatori e del settore allo stesso modo. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><strong>Alcuni risultati rilevati:<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In Italia il <strong>formato video<\/strong> sia su desktop che su mobile registra il <strong>livello di <a href=\"\/it\/soluzioni\/viewability\/\">viewability<\/a> pi\u00f9 alto<\/strong> all\u2019interno dei paesi analizzati. Infatti, il report rivela che in Italia la viewability del video su desktop, \u00e8 migliorata attestandosi all\u201985,0% contro il 77,9%. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inoltre, Fra i paesi analizzati nel report, l\u2019<strong>Italia si attesta fra i paesi pi\u00f9 sicuri per il brand<\/strong> nel desktop display e video su desktop. I livelli della <a href=\"\/apac\/insider\/brand-safety-and-suitability-measurement-for-youtube\/\">brand safety<\/a> nel primo semestre del 2020 sono ulteriormente migliorati rispetto al 2019, con una riduzione del numero di annunci su pagine che potrebbero danneggiare l\u2019immagine e la reputazione dei brand, rischio che su desktop display passa dall\u2019 1,9% (1H2019) all\u2019 1,8% (1H 2020).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un calo ancora pi\u00f9 evidente si \u00e8 rilevato nel formato desktop video &#8211; dove l\u2019Italia si posiziona seconda con un livello di rischio complessivo che passa dal 3,2% al 2,5% durante lo stesso periodo analizzato \u2013 e nel livello di rischio per i video su mobile web, con un brand risk quasi dimezzato che passa dal 4,9% (1H2019) al 2,9% (1H2020).<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Scarica ora il report globale completo per pianificare le tue future campagne online.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il nostro Media Quality Report \u00e8 un indicatore del settore rispetto al quale acquirenti e venditori di annunci possono confrontare la qualit\u00e0 delle loro campagne e della loro inventory.<\/p>\n","protected":false},"author":59,"featured_media":296038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[523,538,509],"tags":[],"class_list":["post-317606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-it","category-mqr-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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