{"id":317609,"date":"2020-10-26T04:00:00","date_gmt":"2020-10-26T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/automated-tag-su-google-display-video-360\/"},"modified":"2023-09-28T10:53:04","modified_gmt":"2023-09-28T10:53:04","slug":"automated-tag-su-google-display-video-360","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/automated-tag-su-google-display-video-360\/","title":{"rendered":"Automated Tag: Controllo ed Efficienza su Google Display &#038; Video 360"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">I brand fanno affidamento su inventory sicure per il brand e pertinenti con le loro campagne. Gli studi di IAS dimostrano che, l\u2019interazione con i consumatori in ambienti pertinenti porta ad un aumento delle impression sugli annunci e del riconoscimento del brand. IAS ha quindi collaborato con Google per integrare le sue soluzioni nelle piattaforme Display &amp; Video 360 e Campaign Manager. Di conseguenza, i brand possono ottimizzare in modo efficiente le loro campagne per soddisfare gli <a href=\"\/apac\/insider\/brand-safety-and-suitability-measurement-for-youtube\/\">standard di brand suitability<\/a>.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Trovare la soluzione adatta\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Per anni, i clienti hanno utilizzato i segmenti di pre-bid di IAS all&#8217;interno di Display &amp; Video 360 per la protezione dalle frodi pubblicitarie, l&#8217;ottimizzazione della viewability e la protezione del brand. Con l&#8217;aggiunta dei segmenti contestuali di IAS per evitare i contenuti, i marketer sono ora in grado di ottimizzare le loro campagne per soddisfare gli obiettivi di rendimento. Una volta attivati, i segmenti contestuali di IAS filtrano in modo proattivo i contenuti che non sono in linea con gli standard di brand suitability del brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I marketer sanno gi\u00e0 di voler accedere ad ambienti rilevanti per connettersi con i consumatori nel modo pi\u00f9 efficiente possibile. Il vero ostacolo \u00e8 stato scoprire come farlo. Con la nuova opzione di filtro pre-bid di IAS, disponibile in Google Display &amp; Video 360, i brand possono sentirsi pi\u00f9 sicuri sapendo che il loro messaggio arriver\u00e0 in ambienti adatti. Questi segmenti utilizzano l&#8217;esclusiva tecnologia semantica di IAS per valutare il contesto, il sentiment e le emozioni a livello di pagina. Di conseguenza, gli inserzionisti che utilizzano la tecnologia di pre-bid di IAS all&#8217;interno di Display &amp; Video 360 hanno l&#8217;opportunit\u00e0 di controllare il contesto vicino\u00a0 agli annunci del proprio brand senza sacrificare la loro scalabilit\u00e0.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pi\u00f9 controllo per acquisti pi\u00f9 sicuri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gli inserzionisti vogliono essere sicuri che il loro messaggio verr\u00e0 trasmesso in ambienti di alta qualit\u00e0 senza perdere preziose opportunit\u00e0 di connessione. Per abilitare il servizio di <\/span><i><span style=\"font-weight: 400;\">posizionamento sicuro degli annunci<\/span><\/i><span style=\"font-weight: 400;\">, \u00e8 necessario attivare l&#8217;ultima integrazione di IAS con Display &amp; Video 360, insieme al filtro pre-bid di brand safety. Con la potenza della tecnologia semantica, IAS pre-seleziona e classifica le pagine adatte,con una precisione senza precedenti e su larga scala. Ora disponibile in Display &amp; Video 360, Context Control offre agli inserzionisti oltre 100 segmenti specifici per settore e per argomento per evitare contenuti non adatti.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Automatizzazione della verifica di <\/span><span style=\"font-weight: 400;\">terze parti<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Inoltre, anche gli inserzionisti che utilizzano Campaign Manager e gestiscono campagne tramite Display &amp; Video 360 trarranno vantaggio dalla verifica automatica di<\/span><span style=\"font-weight: 400;\"> terze parti<\/span><span style=\"font-weight: 400;\">. La soluzione di IAS Automated Tag \u00e8 un comprovato risparmio di tempo per gli utenti di Campaign Manager che lanciano nuove campagne utilizzando la verifica di IAS. Se abilitati, i posizionamenti pubblicati tramite Campaign Manager aggiungeranno automaticamente la verifica IAS e si sincronizzeranno con Display &amp; Video 360 come creativit\u00e0 incluse, riducendo il tempo necessario per pubblicare le campagne. Gli inserzionisti saranno quindi in grado di passare facilmente dal monitoraggio al blocco, nonch\u00e9 abilitare o disabilitare i tag di verifica di IAS senza re-wrapping e re-trafficking. Inoltre, gli inserzionisti potranno vedere il numero di impression bloccate da IAS, direttamente nei report di Campaign Manager. L&#8217;accesso a queste informazioni da un unico posto offre agli inserzionisti il \u200b\u200bpotere di elaborare strategie e raggiungere gli obiettivi della campagna.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ora\u00a0 i marketers possono concentrarsi su ci\u00f2 che \u00e8 veramente importante: migliorare il rendimento delle campagne e raggiungere i consumatori giusti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vuoi saperne di pi\u00f9? Scarica il Context Control OneSheet per <\/span><a href=\"https:\/\/go.integralads.com\/DV360-Contextual-Avoidance.html\"><span style=\"font-weight: 400;\">Display &amp; Video 360<\/span><\/a><span style=\"font-weight: 400;\"> ed il OneSheet sull\u2019Automated Tag qui di seguito.<\/p>\n<p><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS ha quindi collaborato con Google per integrare le sue soluzioni nelle piattaforme Display &#038; Video 360 e Campaign Manager creando lo IAS Automated Tag.<\/p>\n","protected":false},"author":59,"featured_media":293773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,504],"tags":[551],"class_list":["post-317609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-programmatic-it","tag-automated-tag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automated Tag: Controllo ed Efficienza su Google Display &amp; 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