{"id":317614,"date":"2020-12-09T05:00:00","date_gmt":"2020-12-09T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/industry-pulse-2021\/"},"modified":"2023-09-28T10:53:01","modified_gmt":"2023-09-28T10:53:01","slug":"industry-pulse-2021","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/industry-pulse-2021\/","title":{"rendered":"Industry Pulse 2021"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<div>\n<p>IAS, attraverso il suo report Industry Pulse, ha raccolto opinioni sui trend emergenti e sulle opportunit\u00e0 e priorit\u00e0 che guideranno il cambiamento nella pubblicit\u00e0 digitale nel 2021. I risultati si basano sulle risposte dei professionisti della pubblicit\u00e0 digitale degli Stati Uniti che rappresentano brand, agenzie, editori e fornitori di ad tech.\u00a0Ma quali sono le altre \u00a0priorit\u00e0 chiave che guideranno l&#8217;anno 2021:<\/p>\n<ul>\n<li><strong>La CTV si rafforza rispetto alla TV tradizionale<\/strong>. L&#8217; 88% degli intervistati prevede che lo spostamento della spesa pubblicitaria dalla TV tradizionale al video digitale \/ CTV accelerer\u00e0.<\/li>\n<li><strong>Focus sulle piattaforme social:<\/strong>\u00a0Il 59% degli intervistati ha riferito che probabilmente modificher\u00e0 la spesa pubblicitaria sui social media nel 2021.<\/li>\n<li><strong>Cresce il programmatic,\u00a0<\/strong>ma si intensifica l&#8217;attenzione sulla qualit\u00e0 dei media.<\/li>\n<li><strong>Il Mobile diventa contestuale.\u00a0<\/strong>\u00a0Il 66% degli intervistati ritiene che gli strumenti sofisticati per la valutazione dei contenuti all&#8217;interno delle app guideranno l&#8217;innovazione, in particolare nella pubblicit\u00e0 contestuale per dispositivi mobili.<\/li>\n<li><strong>I cookie pongono ancora delle sfide.\u00a0<\/strong>La deprecazione dei cookie di terze parti rimane una sfida principale per quasi la met\u00e0 del settore (49%).<\/li>\n<\/ul>\n<p>Per vedere tutti gli insights scarica qui il report completo!<\/p>\n<\/div>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pubblicato il nuovo report Industry Pulse, in cui sono racconte opinioni sui trend emergenti e sulle opportunit\u00e0 e priorit\u00e0 che guideranno il cambiamento nella pubblicit\u00e0 digitale nel 2021.<\/p>\n","protected":false},"author":59,"featured_media":301139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[523,509],"tags":[553],"class_list":["post-317614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-it","category-ricerche","tag-digital-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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