{"id":317618,"date":"2021-01-11T05:00:00","date_gmt":"2021-01-11T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-su-ctv-e-pubblicita\/"},"modified":"2024-11-13T08:42:44","modified_gmt":"2024-11-13T08:42:44","slug":"ricerca-su-ctv-e-pubblicita","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-su-ctv-e-pubblicita\/","title":{"rendered":"Ricerca IAS su Connected TV e pubblicit\u00e0"},"content":{"rendered":"

Prima della CTV, regnava la programmazione televisiva serale, con le famiglie che discutevano sul telecomando, senza poter mettere in pausa o trasmettere in streaming un’altra volta un programma, correndo a prendere snack durante le interruzioni pubblicitarie e, quindi, perdendo del tutto la pubblicit\u00e0. Il tempo \u00e8 trascorso veloce ed eccoci qua con la possibilit\u00e0 di non dipendere da una programmazione TV! La CTV ha dato al pubblico il potere di controllare la propria esperienza in streaming. Attraverso lo studio “Press Play: CTV and Ads” IAS ha chiesto ai consumatori in US di valutare il loro utilizzo della CTV e la loro esperienza di streaming supportata dalla pubblicit\u00e0.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Il panorama pubblicitario su CTV \u00e8 stato pi\u00f9 lento ad evolversi. Le domande sulla misurazione e la standardizzazione hanno bloccato l’adozione e l’innovazione nel settore. Tuttavia nei mesi passati, con il maggior tempo trascorso in casa \u00e8 aumentato anche il consumo e lo streaming di contenuti. Invece di fare zapping davanti al televisore tradizionale, l’88% dei consumatori utilizza dispositivi CTV per lo streaming di contenuti. Con i budget ridotti, i consumatori sono pi\u00f9 ricettivi allo streaming di contenuti con annunci: il 91% degli utenti guarda una qualche forma di contenuto CTV supportato da pubblicit\u00e0. Per capire cosa pensano i consumatori del futuro della pubblicit\u00e0 su CTV, scarica la nostra ultima ricerca.<\/span><\/p>\n

Per saperne di pi\u00f9 sulle nostre soluzioni per video e CTV scarica il nostro toolkit<\/a> e leggi gli articoli nel nostro Insider<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La CTV ha dato al pubblico il potere di controllare la propria esperienza in streaming. IAS ha chiesto ai consumatori di valutare l’utilizzo della CTV.<\/p>\n","protected":false},"author":59,"featured_media":317619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[503,518,509,508],"tags":[519],"class_list":["post-317618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canali","category-ctv-video-it","category-ricerche","category-risorse","tag-connected-tv"],"acf":[],"yoast_head":"\nRicerca IAS su Connected TV e pubblicit\u00e0 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-su-ctv-e-pubblicita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca IAS su Connected TV e pubblicit\u00e0\" \/>\n<meta property=\"og:description\" content=\"La CTV ha dato al pubblico il potere di controllare la propria esperienza in streaming. 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