{"id":317624,"date":"2021-02-01T05:00:00","date_gmt":"2021-02-01T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/quick-bytes-video-brand-suitability\/"},"modified":"2023-09-28T10:52:59","modified_gmt":"2023-09-28T10:52:59","slug":"quick-bytes-video-brand-suitability","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/quick-bytes-video-brand-suitability\/","title":{"rendered":"Quick Bytes: video sulla Brand Suitability per raggiungere i consumatori giusti!"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Nel prossimo video della serie Quick Bytes, ti offriamo una guida rapida per tenerti aggiornato su uno degli ultimi sviluppi nella pubblicit\u00e0 digitale: <strong>Brand Suitability<\/strong>.<\/span><\/span><\/span><\/span><\/p>\n<p>La Brand Suitability \u00e8 molto pi\u00f9 che evitare il posizionamento degli annunci accanto a contenuti online inappropriati. Si tratta di identificare i posizionamenti online su misura per un determinato brand, in grado di raggiungere efficacemente i consumatori giusti. La capacit\u00e0 degli inserzionisti di visualizzare annunci in un contesto pertinente \u00e8 fondamentale in quanto pu\u00f2 avere un forte impatto sulla percezione dei consumatori. IAS, in una recente ricerca &#8211; <a class=\"waffle-rich-text-link\" href=\"\/insider\/ripple-effect-contextual-advertising-research\/\">Ripple Effect 2.0<\/a> &#8211; ha rilevato che l&#8217;81% dei consumatori considera importante che gli annunci siano posizionati accanto a contenuti di alta qualit\u00e0. Inoltre, gli annunci inseriti in ambienti di bassa qualit\u00e0 potrebbero indurre i consumatori a smettere di utilizzare i prodotti di un brand, con il 39% dei consumatori che afferma che smetterebbe di utilizzare i brand con annunci vicino a contenuti di bassa qualit\u00e0.<\/p>\n<p>\u00c8 qui che entra in gioco la Brand Suitability. Attraverso una sofisticata tecnologia contestuale, che capisce in modo dinamico le sfumature del contesto e del sentiment dei contenuti online, gli inserzionisti possono essere certi che i loro brand appaiano vicino al contenuto pi\u00f9 pertinente al loro messaggio o all&#8217;immagine del brand stesso. La Brand Suitability \u00e8 un punto di svolta che consente ai brand di scegliere gli ambienti appropriati per i loro annunci; un passo fondamentale per creare connessioni durature con il pubblico online. Gli inserzionisti hanno ora l&#8217;opportunit\u00e0 di raggiungere il loro pubblico target in un contesto adatto e ottimizzare i loro acquisti di media digitali.<\/p>\n<p>Guarda ora il video sulla Brand Suitability della serie Quick Bytes.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=ty9iPEE_ALo<\/p>\n<p>Per guardare tutti i nostri video Quick Bytes, vai alla <a href=\"https:\/\/youtube.com\/playlist?list=PLzughU1LzWuJIx3zBV3qkO9o3eIfMvyCo\">playlist di YouTube<\/a>.<\/p>\n<p>Se vuoi saperne di pi\u00f9, dai un&#8217;occhiata al nostro <a class=\"waffle-rich-text-link\" href=\"https:\/\/integralads.com\/it\/soluzioni\/brand-safety-suitability\/\">Toolkit per la Brand Safety e Brand Suitability<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Bytes: video sulla Brand Suitability e su come queste nuove innovazioni apportino vantaggi agli inserzionisti digitali.<\/p>\n","protected":false},"author":59,"featured_media":293810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,576,523,528],"tags":[133],"class_list":["post-317624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-featured-it","category-insights-it","category-webinars-videos-it","tag-quick-bytes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quick Bytes: video sulla Brand Suitability per raggiungere i consumatori giusti! 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