{"id":317626,"date":"2021-03-03T05:00:00","date_gmt":"2021-03-03T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-context-control-in-programmatic\/"},"modified":"2024-11-13T15:53:42","modified_gmt":"2024-11-13T15:53:42","slug":"webinar-context-control-in-programmatic","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/webinar-context-control-in-programmatic\/","title":{"rendered":"IAS Webinar: Context Control In Programmatic"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si \u00e8 svolto lo scorso 25 febbraio\u00a0 il nostro primo webinar del 2021 &#8220;Context Control In Programmatic&#8221; dedicato al contesto e alle sue opportunit\u00e0 nella pubblicit\u00e0 digitale.<\/span><\/span><\/span><\/span><\/p>\n<p>Quest&#8217;anno sar\u00e0 caratterizzato dalla transizione verso un mondo cookieless, sar\u00e0 quindi cruciale capire come gestire questo cambiamento e le tecnologie di analisi del contesto possono essere una risposta.<\/p>\n<p>Per affrontare questo tema i nostri esperti IAS &#8211; <strong>Cecilia Vanoletti<\/strong> <em>, Team Lead Customer <\/em>Success e <strong>Giuseppe Vigorito<\/strong><em>, Sales Director &#8211; <\/em>insieme a professinisti del settore digitale, <strong>Roberto Dragone<\/strong>,<em>\u00a0Head of Programmatic &amp; Data di Mediamond <\/em>e <strong>Erik Rosa<\/strong>,<em>\u00a0MD di Xaxis e Programmatic Director di GroupM<\/em>, hanno parlato \u00a0di Context Control, esplorando gli scenari di applicazione in ambito programmatic e come l&#8217;intera filiera pu\u00f2 beneficiarne.<\/p>\n<p>Quali sono le migliori strategie e soluzioni che oggi possono aiutare i marketer a ricercare il contesto idoneo in cui generare un impatto sull&#8217;audience di riferimento, in base alle caratteristiche del brand e della campagna?<\/p>\n<p>Guarda il nostro webinar on-demand e scoprirai anche perch\u00e8 <a href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-congruence-effect\/\">allineare i messaggi pubblicitari al sentiment<\/a> dei contenuti influisca sulle preferenze dei consumatori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si \u00e8 svolto lo scorso 25 febbraio\u00a0 il nostro primo webinar del 2021 &#8220;Context Control In Programmatic&#8221; dedicato al contesto e alle sue opportunit\u00e0 nella pubblicit\u00e0 digitale.<\/p>\n","protected":false},"author":59,"featured_media":317627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[504,528],"tags":[578,561],"class_list":["post-317626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-it","category-webinars-videos-it","tag-contextual-targeting-it","tag-cookieless"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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