{"id":317628,"date":"2021-03-04T05:00:00","date_gmt":"2021-03-04T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-sulla-ctv-in-italia\/"},"modified":"2023-09-28T10:52:57","modified_gmt":"2023-09-28T10:52:57","slug":"ricerca-sulla-ctv-in-italia","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-sulla-ctv-in-italia\/","title":{"rendered":"Streaming Wars &#8211; Ricerca sulla CTV in Italia"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Non \u00e8 un segreto che l&#8217;adozione della Connected TV (CTV) sia salita alle stelle negli ultimi anni. I consumatori sono attratti dalla possibilit\u00e0 di guardare i loro contenuti preferiti su dispositivi e iscriversi a servizi di streaming che soddisfano le loro preferenze e il loro budget.<\/span><\/span><\/span><\/span><\/p>\n<p>Ma <strong>quali sono i dispositivi e le piattaforme preferite?<\/strong> Abbiamo chiesto ai consumatori italiani informazioni su uso e preferenze della CTV quando si tratta di pagare per i servizi in abbonamento.<\/p>\n<p>Il report risponde anche alla domanda che si fanno tutti: i consumatori sono disposti a vedere annunci in cambio di video in streaming gratuiti?<\/p>\n<p>Scarica la nostra ultima ricerca italiana Streaming Wars per scoprire come sono cambiati i comportamenti dei consumatori in Italia e cosa riserva il futuro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ricerca Streaming Wars: Come la CTV sta plasmando il futuro del consumo dei contenuti digitali in Italia<\/p>\n","protected":false},"author":59,"featured_media":294101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[518,576,523,509],"tags":[519,502],"class_list":["post-317628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-it","category-featured-it","category-insights-it","category-ricerche","tag-connected-tv","tag-tv-connessa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Streaming Wars - Ricerca sulla CTV in Italia - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-sulla-ctv-in-italia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streaming Wars - Ricerca sulla CTV in Italia\" \/>\n<meta property=\"og:description\" content=\"Ricerca Streaming Wars: Come la CTV sta plasmando il futuro del consumo dei contenuti digitali in Italia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ricerca-sulla-ctv-in-italia\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-04T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T10:52:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Streaming-Wars_Insider-Article-Header-760-x-480.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-sulla-ctv-in-italia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-sulla-ctv-in-italia\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Streaming Wars &#8211; 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