{"id":317736,"date":"2021-05-21T18:49:00","date_gmt":"2021-05-21T18:49:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/programmatic-optimisation-e-ctv-al-programmatic-day-2021\/"},"modified":"2024-10-26T13:59:43","modified_gmt":"2024-10-26T13:59:43","slug":"programmatic-optimisation-e-ctv-al-programmatic-day-2021","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/programmatic-optimisation-e-ctv-al-programmatic-day-2021\/","title":{"rendered":"Programmatic Optimisation e CTV al Programmatic Day 2021!"},"content":{"rendered":"\n<p>IAS insieme a Publicis Group sono stati i protagonisti lo scorso 29 aprile di uno slot dedicato all\u2019ottimizzazione nel Programmatic, con un\u2019introduzione alla Connected TV.<\/p>\n\n\n\n<p>In questa seconda edizione completamente digitale del Programmatic Day,&nbsp;<strong>Giuseppe Vigorito e Davide Molteni di IAS<\/strong>&nbsp;hanno affrontato vari temi, iniziando con un\u2019introduzione al Targeting Contestuale e ai segmenti in pre-bid, strategici per l\u2019ottimizzazione delle campagne via programmatic, per finire con la Connected TV e come questo mezzo&nbsp;stia riscuotendo un grande&nbsp;interesse per le sue potenzialit\u00e0 anche in ambito&nbsp;Programmatic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS-Social-Card-x-Programmatic-Day-2021-760x637-1.jpeg\" alt=\"\" class=\"wp-image-275642\"\/><\/figure>\n\n\n\n<p>Fondamentale \u00e8 stata la testimonianza di&nbsp;<strong>Pierluigi Cosco di Publicis Groupe,<\/strong>&nbsp;sia per la grande esperienza con i clienti portata sul palco che conferma l\u2019importanza del contextual targeting nello scenario cookieless, che per un altro tema caldo affrontato: la misurazione.&nbsp; Per l\u2019agenzia \u00e8 fondamentale che un&nbsp;messaggio&nbsp;pubblicitario sia:&nbsp;viewable, visible, relevant, erogato in ambiente safe e nel Contesto giusto!<\/p>\n\n\n\n<p>Il contesto giusto \u00e8 quello con contenuto e sentiment in linea con i valori e le linee guida del brand! Infatti, da una recente ricerca IAS si \u00e8 rilevato che \u00a0<a href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-congruence-effect\/\">allineare i messaggi pubblicitari al sentiment<\/a>\u00a0dei contenuti influisca sulle preferenze dei consumatori.<\/p>\n\n\n\n<p>Inoltre, si \u00e8 anche parlato della CTV e dei vantaggi del digital.<\/p>\n\n\n\n<p>Per saperne di pi\u00f9,&nbsp;<strong>guarda il video&nbsp;<\/strong>del loro intervento!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"IAS - Programmatic Day\" src=\"https:\/\/player.vimeo.com\/video\/552842660?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>IAS insieme a Publicis Group sono stati i protagonisti lo scorso 29 aprile di uno slot dedicato all\u2019ottimizzazione nel Programmatic, con un\u2019introduzione alla Connected TV. In questa seconda edizione completamente digitale del Programmatic Day,&nbsp;Giuseppe Vigorito e Davide Molteni di IAS&nbsp;hanno&#8230;<\/p>\n","protected":false},"author":59,"featured_media":301041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554,518,504],"tags":[],"class_list":["post-317736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-it","category-ctv-video-it","category-programmatic-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Programmatic Optimisation e CTV al Programmatic Day 2021! - IAS Insider<\/title>\n<meta name=\"description\" content=\"IAS insieme a Publicis Group sono stati i protagonisti lo scorso 29 aprile di uno slot dedicato all\u2019ottimizzazione nel Programmatic, con un\u2019introduzione alla Connected TV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/programmatic-optimisation-e-ctv-al-programmatic-day-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic Optimisation e CTV al Programmatic Day 2021!\" \/>\n<meta property=\"og:description\" content=\"IAS insieme a Publicis Group sono stati i protagonisti lo scorso 29 aprile di uno slot dedicato all\u2019ottimizzazione nel Programmatic, con un\u2019introduzione alla Connected TV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/programmatic-optimisation-e-ctv-al-programmatic-day-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-21T18:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-26T13:59:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Generic_Tile_Option_7-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/programmatic-optimisation-e-ctv-al-programmatic-day-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/programmatic-optimisation-e-ctv-al-programmatic-day-2021\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Programmatic Optimisation e CTV al Programmatic Day 2021!\",\"datePublished\":\"2021-05-21T18:49:00+00:00\",\"dateModified\":\"2024-10-26T13:59:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/programmatic-optimisation-e-ctv-al-programmatic-day-2021\\\/\"},\"wordCount\":236,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/programmatic-optimisation-e-ctv-al-programmatic-day-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Generic_Tile_Option_7-1.png\",\"articleSection\":[\"Contextual Targeting\",\"CTV &amp; Video\",\"Open Web\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/programmatic-optimisation-e-ctv-al-programmatic-day-2021\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/programmatic-optimisation-e-ctv-al-programmatic-day-2021\\\/\",\"name\":\"Programmatic Optimisation e CTV al Programmatic Day 2021! 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