{"id":317738,"date":"2021-06-03T18:39:00","date_gmt":"2021-06-03T18:39:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/connected-tv-su-youtube-il-nuovo-studio-di-ias\/"},"modified":"2025-05-20T17:17:30","modified_gmt":"2025-05-20T17:17:30","slug":"connected-tv-su-youtube-il-nuovo-studio-di-ias","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/connected-tv-su-youtube-il-nuovo-studio-di-ias\/","title":{"rendered":"Connected TV su YouTube: il nuovo studio di IAS"},"content":{"rendered":"\n<p><em>La nostra ultima ricerca sui consumatori di YouTube analizza l\u2019esperienza degli utenti di CTV sui contenuti e gli annunci di YouTube.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Il-nuovo-studio-di-IAS-CTV-su-YouTube-focus-su-brand-safety-e-suitability-760x428-1.png\" alt=\"\" class=\"wp-image-275612\"\/><\/figure>\n\n\n\n<p>La connected TV (CTV) \u00e8 sempre pi\u00f9 presente nel consumo media come&nbsp;<strong>dispositivo di streaming preferito dai consumatori<\/strong>. Con l\u2019aumento del pubblico e la continua creazione di contenuti, gli inserzionisti stanno cercando di spostare i budget dalla televisione tradizionale a questo moderno metodo di streaming.<\/p>\n\n\n\n<p>Dove guardano lo streaming i consumatori?&nbsp;<strong>Dallo studio sui consumatori degli Stati Uniti, \u00e8 emerso che<\/strong>&nbsp;questi ultimi non solo guardano lo streaming su YouTube tramite dispositivi CTV, ma&nbsp;<strong>preferiscono YouTube<\/strong>&nbsp;<strong>a tutti gli altri servizi di streaming<\/strong>&nbsp;supportati da pubblicit\u00e0 su CTV.<\/p>\n\n\n\n<p>Nella ricerca CTV su YouTube, IAS ha chiesto ai consumatori come si sentono riguardo ai contenuti di YouTube e agli annunci circostanti sui dispositivi CTV. Lo studio ha scoperto l\u2019uso, i comportamenti e gli atteggiamenti dei consumatori associati alla visione dei contenuti di YouTube su CTV e la loro percezione sull\u2019esperienza pubblicitaria.<\/p>\n\n\n\n<p><strong>Cosa ne pensano gli italiani sulla pubblicit\u00e0 su CTV e sui servizi di streaming?<\/strong>\u00a0Da una\u00a0ricerca sui consumatori italiani, pubblicata a marzo 2021, \u00e8 emerso che la stragrande maggioranza dei consumatori (90%) ha accesso a un dispositivo CTV e pi\u00f9 di otto italiani su 10 (85%) sono disposti a guardare gli annunci per avere accesso a contenuti in streaming gratuiti.\u00a0<\/p>\n\n\n\n<p>Per saperne di pi\u00f9 sulla&nbsp;<strong>CTV su YouTube<\/strong>,&nbsp;<a href=\"https:\/\/go.integralads.com\/it-youtube-ctv-research.html\">scarica la nostra ricerca<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nostra ultima ricerca sui consumatori di YouTube analizza l\u2019esperienza degli utenti di CTV sui contenuti e gli annunci di YouTube. La connected TV (CTV) \u00e8 sempre pi\u00f9 presente nel consumo media come&nbsp;dispositivo di streaming preferito dai consumatori. Con l\u2019aumento&#8230;<\/p>\n","protected":false},"author":59,"featured_media":317740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,518,539,509],"tags":[],"class_list":["post-317738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-ctv-video-it","category-piattaforme-proprietarie","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connected TV su YouTube: il nuovo studio di IAS - IAS Insider<\/title>\n<meta name=\"description\" content=\"La nostra ultima ricerca sui consumatori di YouTube analizza l\u2019esperienza degli utenti di CTV sui contenuti e gli annunci di YouTube.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/connected-tv-su-youtube-il-nuovo-studio-di-ias\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connected TV su YouTube: il nuovo studio di IAS\" \/>\n<meta property=\"og:description\" content=\"La nostra ultima ricerca sui consumatori di YouTube analizza l\u2019esperienza degli utenti di CTV sui contenuti e gli annunci di YouTube.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/connected-tv-su-youtube-il-nuovo-studio-di-ias\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-03T18:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T17:17:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Cross-Screen.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/connected-tv-su-youtube-il-nuovo-studio-di-ias\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/connected-tv-su-youtube-il-nuovo-studio-di-ias\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Connected TV su YouTube: il nuovo studio di IAS\",\"datePublished\":\"2021-06-03T18:39:00+00:00\",\"dateModified\":\"2025-05-20T17:17:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/connected-tv-su-youtube-il-nuovo-studio-di-ias\/\"},\"wordCount\":248,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/connected-tv-su-youtube-il-nuovo-studio-di-ias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Cross-Screen.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"CTV &amp; Video\",\"Piattaforme Social\",\"Ricerche\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/connected-tv-su-youtube-il-nuovo-studio-di-ias\/\",\"url\":\"https:\/\/integralads.com\/it\/insider\/connected-tv-su-youtube-il-nuovo-studio-di-ias\/\",\"name\":\"Connected TV su YouTube: il nuovo studio di IAS - 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