{"id":317741,"date":"2021-04-20T08:54:00","date_gmt":"2021-04-20T08:54:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/media-quality-report-di-ias-del-2h-2020\/"},"modified":"2024-11-12T15:04:25","modified_gmt":"2024-11-12T15:04:25","slug":"media-quality-report-di-ias-del-2h-2020","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/media-quality-report-di-ias-del-2h-2020\/","title":{"rendered":"Report sulla Qualit\u00e0 dei Media del secondo semestre 2020"},"content":{"rendered":"\n

Nell’ultimo anno senza precedenti, i consumatori sono diventati ancora pi\u00f9 ‘tecnologici’ per rimanere in contatto con clienti, colleghi, amici e famiglie. In che modo questi cambiamenti hanno influenzato la pubblicit\u00e0 digitale?<\/p>\n\n\n\n

Il report sulla Media Quality di IAS, utilizza i trilioni di dati mensili per fornirti benchmark con cui valutare in modo affidabile gli sviluppi globali del marketing digitale. Nel report della seconda met\u00e0 del 2020, spieghiamo come la qualit\u00e0 dei media rifletta il panorama pubblicitario in un tempo senza precedenti.<\/p>\n\n\n\n

Fra le novit\u00e0 di questa edizione sono state incluse due nuove metriche<\/strong> – viewability dei video su connected TV e mobile in-app – e cinque nuovi Paesi<\/strong>: Argentina, Belgio, Brasile, Polonia e Vietnam.<\/p>\n\n\n\n

Scarica ora il report globale <\/strong>completo per acquisire informazioni sui livelli di frode pubblicitaria, pianificare le tue future campagne online.<\/p>\n\n\n\n

Se vuoi tenerti aggiornato sulla verifica degli annunci digitali, iscriviti alla nostra IAS Academy<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Nell’ultimo anno senza precedenti, i consumatori sono diventati ancora pi\u00f9 ‘tecnologici’ per rimanere in contatto con clienti, colleghi, amici e famiglie. In che modo questi cambiamenti hanno influenzato la pubblicit\u00e0 digitale? Il report sulla Media Quality di IAS, utilizza i…<\/p>\n","protected":false},"author":59,"featured_media":301182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[576,538],"tags":[],"class_list":["post-317741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-it","category-mqr-it"],"acf":[],"yoast_head":"\nReport sulla Qualit\u00e0 dei Media del secondo semestre 2020 - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Nell'ultimo anno senza precedenti, i consumatori sono diventati ancora pi\u00f9 'tecnologici' per rimanere in contatto con clienti, colleghi, amici e famiglie. 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