{"id":317749,"date":"2021-09-09T08:55:52","date_gmt":"2021-09-09T08:55:52","guid":{"rendered":"https:\/\/integralads.com\/insider\/the-context-effect-il-nuovo-studio-biometrico-di-ias\/"},"modified":"2023-09-28T10:52:50","modified_gmt":"2023-09-28T10:52:50","slug":"the-context-effect-il-nuovo-studio-biometrico-di-ias","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/the-context-effect-il-nuovo-studio-biometrico-di-ias\/","title":{"rendered":"The Context Effect: il nuovo studio biometrico di IAS"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/The-Context-Effect-for-LinkedIn-Post-1200-x-627-1024x535.png\" alt=\"\" class=\"wp-image-280089\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Tra le crescenti normative sulla privacy e la deprecazione dei cookie, l&#8217;industria pubblicitaria cerca metodi di <a href=\"https:\/\/integralads.com\/it\/soluzioni\/contextual-targeting\/\">contextual targeting<\/a> per raggiungere il pubblico.<\/p>\n\n\n\n<p>La ricerca di IAS ha dimostrato che, quando richiesto, i consumatori preferiscono annunci contestualmente pertinenti. Ma che ruolo gioca la corrispondenza contestuale nell&#8217;esperienza pubblicitaria&#8230; e come risponde il cervello del consumatore?<\/p>\n\n\n\n<p><strong>Scoprilo scaricando i risultati della ricerca, clicca su <\/strong><a href=\"https:\/\/go.integralads.com\/it-the-context-effect.html?\"><strong>\u201cThe Context Effect\u201d<\/strong><\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tra le crescenti normative sulla privacy e la deprecazione dei cookie, l&#8217;industria pubblicitaria cerca metodi di contextual targeting per raggiungere il pubblico. La ricerca di IAS ha dimostrato che, quando richiesto, i consumatori preferiscono annunci contestualmente pertinenti. Ma che ruolo&#8230;<\/p>\n","protected":false},"author":59,"featured_media":317750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554,509],"tags":[],"class_list":["post-317749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Context Effect: il nuovo studio biometrico di IAS - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/the-context-effect-il-nuovo-studio-biometrico-di-ias\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Context Effect: il nuovo studio biometrico di IAS\" \/>\n<meta property=\"og:description\" content=\"Tra le crescenti normative sulla privacy e la deprecazione dei cookie, l&#8217;industria pubblicitaria cerca metodi di contextual targeting per raggiungere il pubblico. 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