{"id":317754,"date":"2021-10-22T14:03:01","date_gmt":"2021-10-22T14:03:01","guid":{"rendered":"https:\/\/integralads.com\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/"},"modified":"2023-09-28T10:52:49","modified_gmt":"2023-09-28T10:52:49","slug":"limportanza-della-misurazione-nelle-campagne-pubblicitarie-online","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/","title":{"rendered":"L\u2019importanza della misurazione nelle campagne pubblicitarie online"},"content":{"rendered":"\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/464149775?h=64bf24ecb8\" width=\"640\" height=\"361\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><em>Video di Elisa Lupo registrato per UPA, in occasione dell&#8217;evento &#8216;Branding e-volution&#8217;.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>La misurazione dei media digitali ha fatto molta strada negli ultimi dieci anni, passando dalla misurazione CPM basata sul volume per concentrarsi ora su metriche che dimostrano il vero impatto della campagna; questo pu\u00f2 essere visto in metriche come la viewability. Per misurare con precisione l&#8217;impatto della pubblicit\u00e0 digitale, \u00e8 fondamentale che terze parti indipendenti convalidino la qualit\u00e0 del media.<\/p>\n\n\n\n<p><strong>Perch\u00e9 \u00e8 importante?<\/strong><\/p>\n\n\n\n<p>Principalmente, \u00e8 importante assicurarsi che ogni annuncio digitale venga misurato, in modo da poter vedere che ogni impression ha avuto la possibilit\u00e0 di essere vista da persone reali, in un ambiente sicuro, adatto, e all&#8217;interno della regione geografica di pertinenza. Quindi avere misurazioni che siano in grado di offrire trasparenza, controllo e che siano scalabili e adattabili a qualsiasi piano media \u00e8 fondamentale.<\/p>\n\n\n\n<p>La misurazione \u00e8 un modo per creare fiducia nella pubblicit\u00e0 digitale.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Vuoi scoprire di pi\u00f9 sugli ultimi benchmark relativi al primo semestre 2021?&nbsp;Clicca <a href=\"https:\/\/integralads.com\/it\/insider\/report-sulla-qualita-dei-media-del-primo-semestre-2021-inserita-una-nuova-metrica\/\">qui <\/a>per poter scaricare il Media Quality Report di IAS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E&#8217; importante assicurarsi che ogni annuncio digitale venga misurato, in modo da poter vedere che ogni impression ha avuto la possibilit\u00e0 di essere vista da persone reali, in un ambiente sicuro, adatto, e all&#8217;interno della regione geografica di pertinenza.<\/p>\n","protected":false},"author":59,"featured_media":297329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[562,528],"tags":[507,565],"class_list":["post-317754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviste","category-webinars-videos-it","tag-ad-verification","tag-misurazione"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019importanza della misurazione nelle campagne pubblicitarie online - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019importanza della misurazione nelle campagne pubblicitarie online\" \/>\n<meta property=\"og:description\" content=\"E&#039; importante assicurarsi che ogni annuncio digitale venga misurato, in modo da poter vedere che ogni impression ha avuto la possibilit\u00e0 di essere vista da persone reali, in un ambiente sicuro, adatto, e all&#039;interno della regione geografica di pertinenza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-22T14:03:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T10:52:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Harmelin-tile-image-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"L\u2019importanza della misurazione nelle campagne pubblicitarie online\",\"datePublished\":\"2021-10-22T14:03:01+00:00\",\"dateModified\":\"2023-09-28T10:52:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/\"},\"wordCount\":177,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Harmelin-tile-image-2.png\",\"keywords\":[\"Ad verification\",\"Misurazione\"],\"articleSection\":[\"Interviste\",\"Webinars &amp; Videos\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/\",\"url\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/\",\"name\":\"L\u2019importanza della misurazione nelle campagne pubblicitarie online - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Harmelin-tile-image-2.png\",\"datePublished\":\"2021-10-22T14:03:01+00:00\",\"dateModified\":\"2023-09-28T10:52:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Harmelin-tile-image-2.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Harmelin-tile-image-2.png\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019importanza della misurazione nelle campagne pubblicitarie online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\",\"name\":\"IAS Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"caption\":\"IAS Team\"},\"url\":\"https:\/\/integralads.com\/it\/insider\/author\/ias-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L\u2019importanza della misurazione nelle campagne pubblicitarie online - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/","og_locale":"it_IT","og_type":"article","og_title":"L\u2019importanza della misurazione nelle campagne pubblicitarie online","og_description":"E' importante assicurarsi che ogni annuncio digitale venga misurato, in modo da poter vedere che ogni impression ha avuto la possibilit\u00e0 di essere vista da persone reali, in un ambiente sicuro, adatto, e all'interno della regione geografica di pertinenza.","og_url":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/","og_site_name":"Integral Ad Science","article_published_time":"2021-10-22T14:03:01+00:00","article_modified_time":"2023-09-28T10:52:49+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Harmelin-tile-image-2.png","type":"image\/png"}],"author":"IAS Team","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/"},"author":{"name":"IAS Team","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755"},"headline":"L\u2019importanza della misurazione nelle campagne pubblicitarie online","datePublished":"2021-10-22T14:03:01+00:00","dateModified":"2023-09-28T10:52:49+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/"},"wordCount":177,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Harmelin-tile-image-2.png","keywords":["Ad verification","Misurazione"],"articleSection":["Interviste","Webinars &amp; Videos"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/","url":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/","name":"L\u2019importanza della misurazione nelle campagne pubblicitarie online - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Harmelin-tile-image-2.png","datePublished":"2021-10-22T14:03:01+00:00","dateModified":"2023-09-28T10:52:49+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Harmelin-tile-image-2.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Harmelin-tile-image-2.png","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/insider\/limportanza-della-misurazione-nelle-campagne-pubblicitarie-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"L\u2019importanza della misurazione nelle campagne pubblicitarie online"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755","name":"IAS Team","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","caption":"IAS Team"},"url":"https:\/\/integralads.com\/it\/insider\/author\/ias-team\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/317754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/comments?post=317754"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/317754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/297329"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=317754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/categories?post=317754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/tags?post=317754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}