{"id":317759,"date":"2021-11-19T09:15:16","date_gmt":"2021-11-19T09:15:16","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-ias-perfecting-your-supply-path\/"},"modified":"2023-09-28T10:52:48","modified_gmt":"2023-09-28T10:52:48","slug":"ricerca-ias-perfecting-your-supply-path","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/","title":{"rendered":"Ricerca IAS: Perfecting your Supply Path"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Ora che la pubblicit\u00e0 in programmatic \u00e8 diventata parte integrante dei budget pubblicitari, abbiamo rivolto la nostra attenzione sull&#8217;ottimizzazione del percorso di fornitura, o Supply Path Optimization (SPO), per aumentare l&#8217;efficacia ed efficienza delle campagne pubblicitarie via programmatic in tutti i formati e ambienti.<\/p>\n\n\n\n<p>Sebbene la maggior parte dei buyer di annunci stia attualmente implementando o pianificando di implementare la tecnologia della Supply Path Optimisation, c&#8217;\u00e8 ancora molto da discutere tra brand e agenzie su chi \u00e8 responsabile del mentoring delle attivit\u00e0 di SPO e della media quality.<\/p>\n\n\n\n<p>IAS ha collaborato con IPSOS per intervistare gli esperti di media digitali negli Stati Uniti che acquistano annunci digitali via programmatic. L&#8217; obiettivo era comprendere meglio la percezione della pubblicit\u00e0 in programmatic, in particolare l&#8217;ottimizzazione della SPO.&nbsp;<\/p>\n\n\n\n<p>Dalla ricerca \u00e8 emerso che:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Il <strong>95%<\/strong> degli acquirenti di annunci&nbsp; sta attualmente implementando o pianificando di implementare la tecnologia SPO il prossimo anno;<\/li><li>Il <strong>52%<\/strong> degli esperti Media afferma che met\u00e0 o pi\u00f9 del proprio budget pubblicitario viene gestito via programmatic;<\/li><li>Il <strong>37%<\/strong> attualmente collabora\/prevede di collaborare con consulenti esterni per verificare la propria catena di fornitura.<\/li><\/ul>\n\n\n\n<p><strong>Scarica la ricerca completa <\/strong>&#8216;Perfecting your Supply Path&#8217;<strong> <\/strong>per scoprire di pi\u00f9 sugli effetti della Supply Path Optimisation in programmatic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS ha collaborato con IPSOS per intervistare gli esperti di media digitali negli Stati Uniti che acquistano annunci digitali via programmatic. L&#8217; obiettivo era comprendere meglio la percezione della pubblicit\u00e0 in programmatic, in particolare l&#8217;ottimizzazione della SPO.\u00a0<\/p>\n","protected":false},"author":59,"featured_media":293895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[529,504,509],"tags":[],"class_list":["post-317759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficienza-ottimizzazione","category-programmatic-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ricerca IAS: Perfecting your Supply Path - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS ha collaborato con IPSOS per intervistare gli esperti di media digitali negli Stati Uniti che acquistano annunci digitali via programmatic. 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L&#039; obiettivo era comprendere meglio la percezione della pubblicit\u00e0 in programmatic, in particolare l&#039;ottimizzazione della SPO.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-19T09:15:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T10:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_SPO_Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Ricerca IAS: Perfecting your Supply Path\",\"datePublished\":\"2021-11-19T09:15:16+00:00\",\"dateModified\":\"2023-09-28T10:52:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/\"},\"wordCount\":207,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_SPO_Insider.png\",\"articleSection\":[\"Efficienza &amp; Ottimizzazione\",\"Open Web\",\"Ricerche\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/\",\"url\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/\",\"name\":\"Ricerca IAS: Perfecting your Supply Path - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS_SPO_Insider.png\",\"datePublished\":\"2021-11-19T09:15:16+00:00\",\"dateModified\":\"2023-09-28T10:52:48+00:00\",\"description\":\"IAS ha collaborato con IPSOS per intervistare gli esperti di media digitali negli Stati Uniti che acquistano annunci digitali via programmatic. 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