{"id":317765,"date":"2022-03-01T17:37:16","date_gmt":"2022-03-01T17:37:16","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-ricerca-social-media-ad-receptivity\/"},"modified":"2023-09-28T10:52:48","modified_gmt":"2023-09-28T10:52:48","slug":"ias-ricerca-social-media-ad-receptivity","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ias-ricerca-social-media-ad-receptivity\/","title":{"rendered":"Ricerca IAS: Pubblicit\u00e0 sui Social Media"},"content":{"rendered":"\n<p>Con una reach senza precedenti e l&#8217;uso diffuso dei social media, non sorprende che la spesa pubblicitaria sui social in Italia raggiunga <strong>1,8 miliardi di Euro nel 2025<\/strong> (Statista).&nbsp;<\/p>\n\n\n\n<p>Poich\u00e9 i budget dei media continuano a fluire verso le piattaforme social, <strong>gli inserzionisti come possono sbloccare il potere del contesto<\/strong> <strong>per proteggere e far crescere i propri brand?<\/strong><\/p>\n\n\n\n<p>La nuova ricerca di IAS &#8211; Social Media Ad Receptivity &#8211; ha analizzato la percezione dei consumatori italiani online nei confronti della pubblicit\u00e0 sui social media, rilevando che il contenuto adiacente agli annunci in-feed influisce sul loro coinvolgimento e intenzione di acquisto<\/p>\n\n\n\n<p>Di seguito alcuni dati rilevati:<\/p>\n\n\n\n<p>&#8211; Nell&#8217;ultimo anno, <strong>9 consumatori su 10<\/strong> hanno interagito con annunci sui social media;<\/p>\n\n\n\n<p>&#8211; Il <strong>49% dei consumatori <\/strong>probabilmente non acquister\u00e0 un prodotto o servizio pubblicizzato vicino a contenuti non sicuri sui social feed;<\/p>\n\n\n\n<p>&#8211; Il <strong>54% dei consumatori r<\/strong>icorderebbe un annuncio in-feed se fosse contestualmente rilevante per il contenuto circostante.<\/p>\n\n\n\n<p><strong>Scarica la ricerca completa<\/strong>, Social Media Ad Receptivity, per scoprire di pi\u00f9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science ha analizzato la percezione dei consumatori italiani nei confronti della pubblicit\u00e0 sulle piattaforme social.<\/p>\n","protected":false},"author":59,"featured_media":306652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[529,576,539,509],"tags":[],"class_list":["post-317765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficienza-ottimizzazione","category-featured-it","category-piattaforme-proprietarie","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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