{"id":317768,"date":"2022-03-22T09:25:29","date_gmt":"2022-03-22T09:25:29","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-speaker-allevento-iab-genz\/"},"modified":"2023-09-28T10:52:47","modified_gmt":"2023-09-28T10:52:47","slug":"ias-speaker-allevento-iab-genz","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ias-speaker-allevento-iab-genz\/","title":{"rendered":"IAS sar\u00e0 uno degli speaker all\u2019evento IAB GenZ"},"content":{"rendered":"\n<p>Integral Ad Science, il 7 aprile 2022, sar\u00e0 uno dei protagonisti all\u2019 <strong>evento Fashion Luxury<\/strong> Touchpoints &amp; Gen-Z, organizzato da IAB Italia.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"284699\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/1200x630-IAB-GenZ-1024x512.png\" alt=\"\" class=\"wp-image-284699\"\/><\/figure>\n<\/figure>\n\n\n\n<p>Durante l\u2019evento verr\u00e0 presentato per la prima volta uno studio, condotto da Kantar in collaborazione con Hearst, che ha mappato i touchpoint &#8211; digitali e non &#8211; per comprenderne gli effetti sull\u2019equity di marca di 9 brand del lusso rappresentativi del settore.&nbsp;<\/p>\n\n\n\n<p>Obiettivo dell\u2019evento \u00e8 raccontare il settore del lusso attraverso la presentazione di questo <strong>studio inedito<\/strong> e l&#8217;esperienza di aziende leader del digitale.<\/p>\n\n\n\n<p>Fra le aziende speaker ci saremo anche noi di IAS. Vi aspettiamo online a partire dalle 15:00, non mancate!&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><b>R<\/b>iguarda l&#8217;intervento<\/strong> della nostra Eleonora Sullutrone (Senior Customer Success Manager di IAS) insieme a Valentino: &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=2f4hbrEoQu4&amp;list=PLm5TJRSB2M8UwHz-0hBcJHpskTHzh2zQA&amp;index=5&amp;t=2s\"><strong>Context is the new black! Boost your media with confidence<\/strong><\/a>&#8220;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science, il 7 aprile 2022, sar\u00e0 uno dei protagonisti all\u2019 evento Fashion Luxury Touchpoints &#038; Gen-Z, organizzato da IAB Italia.<\/p>\n","protected":false},"author":59,"featured_media":317769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[529,539],"tags":[],"class_list":["post-317768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficienza-ottimizzazione","category-piattaforme-proprietarie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS sar\u00e0 uno degli speaker all\u2019evento IAB GenZ - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ias-speaker-allevento-iab-genz\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS sar\u00e0 uno degli speaker all\u2019evento IAB GenZ\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science, il 7 aprile 2022, sar\u00e0 uno dei protagonisti all\u2019 evento Fashion Luxury Touchpoints &amp; Gen-Z, organizzato da IAB Italia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ias-speaker-allevento-iab-genz\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-22T09:25:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T10:52:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/1200x630-IAB-GenZ.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1079\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-speaker-allevento-iab-genz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-speaker-allevento-iab-genz\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"IAS sar\u00e0 uno degli speaker all\u2019evento IAB GenZ\",\"datePublished\":\"2022-03-22T09:25:29+00:00\",\"dateModified\":\"2023-09-28T10:52:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-speaker-allevento-iab-genz\\\/\"},\"wordCount\":140,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-speaker-allevento-iab-genz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/1200x630-IAB-GenZ.png\",\"articleSection\":[\"Efficienza &amp; Ottimizzazione\",\"Piattaforme Social\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-speaker-allevento-iab-genz\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-speaker-allevento-iab-genz\\\/\",\"name\":\"IAS sar\u00e0 uno degli speaker all\u2019evento IAB GenZ - 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