{"id":317781,"date":"2022-05-27T07:41:17","date_gmt":"2022-05-27T07:41:17","guid":{"rendered":"https:\/\/integralads.com\/insider\/social-media-qualita-ed-innovazione-per-editori-e-brand\/"},"modified":"2023-09-28T10:52:44","modified_gmt":"2023-09-28T10:52:44","slug":"social-media-qualita-ed-innovazione-per-editori-e-brand","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/social-media-qualita-ed-innovazione-per-editori-e-brand\/","title":{"rendered":"Social Media: Qualit\u00e0 e Innovazione per Editori e Brand"},"content":{"rendered":"\n<p><strong>Si \u00e8 svolto il 26 maggio<\/strong> il nostro webinar dedicato ai social media,<strong> una tavola rotonda <\/strong>con editore e brand per uno scambio interessante di esperienze e idee che possano essere fonte di ispirazione per chi investe in campagne digitali.<\/p>\n\n\n\n<p>L\u2019utilizzo dei social media da parte dei consumatori \u00e8 in costante aumento da anni, cos\u00ec come la pubblicit\u00e0 sulle piattaforme social. Trasparenza, qualit\u00e0 e ambienti sicuri per i brand sono alcune delle caratteristiche richieste da chi investe in campagne pubblicitarie.&nbsp;<\/p>\n\n\n\n<p>IAS (Diana Vanoletti e Davide Molteni) e i suoi ospiti (Daniela Cerrato di Mondadori Media e Gabriele Bodellini di Lavazza) si sono confrontati sui seguenti argomenti:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Social Media e percezione dei consumatori italiani: ricerca IAS<\/strong><strong><br><\/strong>IAS ha realizzato uno studio per capire quali sono le piattaforme di social media preferite dagli italiani e la loro percezione dei contenuti pubblicitari e scelte di acquisto.<br><\/li><li><strong>Come i Brand utilizzano i Social: successi e sfide<\/strong><strong><br><\/strong>Attraverso la testimonianza di Lavazza, scopriremo come generare insights creativi per allineare i contenuti promossi sui social ai propri obiettivi.<br><\/li><li><strong>Il valore e l\u2019evoluzione dei contenuti editoriali sui Social<\/strong><strong><br><\/strong>Assieme a Mondadori Media &#8211; la social multimedia company del Gruppo Mondadori leader in Italia con oltre 60 milioni di fan sui social e punto di riferimento nei segmenti verticali legati alle passioni degli italiani &#8211; esploreremo le potenzialit\u00e0 di queste piattaforme, dove qualit\u00e0 e innovazione dei contenuti editoriali sono lo strumento chiave per ampliare e coinvolgere l\u2019audience di riferimento.<\/li><\/ul>\n\n\n\n<p>Ti sei perso il nostro webinar? Guardalo <strong>on-demand<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trasparenza, qualit\u00e0 e ambienti sicuri per i brand sono alcune delle caratteristiche richieste da chi investe in campagne pubblicitarie.\u00a0<\/p>\n","protected":false},"author":59,"featured_media":317782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[522,529,539,528],"tags":[],"class_list":["post-317781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editori","category-efficienza-ottimizzazione","category-piattaforme-proprietarie","category-webinars-videos-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media: Qualit\u00e0 e Innovazione per Editori e Brand - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Trasparenza, qualit\u00e0 e ambienti sicuri per i brand sono alcune delle caratteristiche richieste da chi investe in campagne pubblicitarie.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/social-media-qualita-ed-innovazione-per-editori-e-brand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media: Qualit\u00e0 e Innovazione per Editori e Brand\" \/>\n<meta property=\"og:description\" content=\"Trasparenza, qualit\u00e0 e ambienti sicuri per i brand sono alcune delle caratteristiche richieste da chi investe in campagne pubblicitarie.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/social-media-qualita-ed-innovazione-per-editori-e-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-27T07:41:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T10:52:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IT-Social-Media-Webinar-Insider-860x860-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/social-media-qualita-ed-innovazione-per-editori-e-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/social-media-qualita-ed-innovazione-per-editori-e-brand\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Social Media: Qualit\u00e0 e Innovazione per Editori e Brand\",\"datePublished\":\"2022-05-27T07:41:17+00:00\",\"dateModified\":\"2023-09-28T10:52:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/social-media-qualita-ed-innovazione-per-editori-e-brand\/\"},\"wordCount\":258,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/it\/insider\/social-media-qualita-ed-innovazione-per-editori-e-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IT-Social-Media-Webinar-Insider-860x860-1.png\",\"articleSection\":[\"Editori\",\"Efficienza &amp; Ottimizzazione\",\"Piattaforme Social\",\"Webinars &amp; Videos\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/it\/insider\/social-media-qualita-ed-innovazione-per-editori-e-brand\/\",\"url\":\"https:\/\/integralads.com\/it\/insider\/social-media-qualita-ed-innovazione-per-editori-e-brand\/\",\"name\":\"Social Media: Qualit\u00e0 e Innovazione per Editori e Brand - 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