{"id":317786,"date":"2022-06-27T22:00:00","date_gmt":"2022-06-27T22:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-ias-ad-context-attention\/"},"modified":"2023-09-28T10:52:44","modified_gmt":"2023-09-28T10:52:44","slug":"ricerca-ias-ad-context-attention","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-ad-context-attention\/","title":{"rendered":"Ricerca IAS: Ad Context &#038; Attention"},"content":{"rendered":"\n<p><em>L&#8217;ultima ricerca di IAS, con la tecnologia di tracciamento oculare di Tobii, evidenzia l&#8217;impatto degli annunci contestualmente rilevanti sull&#8217;attenzione e sui risultati pubblicitari<\/em><\/p>\n\n\n\n<p>L&#8217;occhio umano non mente!<\/p>\n\n\n\n<p>La rilevanza contestuale \u00e8 uno degli argomenti pi\u00f9 caldi del settore. Quando si tratta di catturare l&#8217;attenzione dei consumatori, <strong>il contesto pu\u00f2 essere la chiave per aumentare l&#8217; awareness del tuo brand<\/strong>. Per dimostrarlo, abbiamo voluto catturare la correlazione tra contesto e attenzione del consumatore.<\/p>\n\n\n\n<p>Quindi siamo andati direttamente alla fonte. <\/p>\n\n\n\n<p>Nella nostra ultima ricerca, IAS ha collaborato con Tobii Pro Insight e HP per monitorare lo sguardo dei consumatori e indagare come vengono percepiti gli annuni pubblicitari HP quando vengono forniti in un contesto pertinente o fuori contesto. Abbiamo confrontato l&#8217;efficacia di un annuncio di HP in due diversi ambienti di contenuti, per vedere come l&#8217;attenzione e i risultati tra annunci display in un contesto rilevante e fuori contesto differiscono. <\/p>\n\n\n\n<p>Ecco un&#8217;anteprima di ci\u00f2 che abbiamo trovato: <\/p>\n\n\n\n<p>&#8211; <strong>+14%<\/strong>: l&#8217;intenzione di acquisto \u00e8 stata superiore del 14% tra i consumatori che hanno visualizzato l&#8217;annuncio contestuale;<\/p>\n\n\n\n<p>&#8211; <strong>+5%<\/strong>: i consumatori hanno segnalato un aumento del 5% della favorability verso HP dopo aver visto l&#8217;annuncio contestuale;<\/p>\n\n\n\n<p>&#8211; <strong>4x<\/strong>: se non aiutati da una lista, i consumatori avevano una probabilit\u00e0 quattro volte maggiore di ricordare HP dopo aver visto un annuncio contestuale rispetto a un annuncio fuori contesto.<\/p>\n\n\n\n<p>Il contesto \u00e8 potente come puoi vedere. Scarica la ricerca per scoprire come gli annunci contestualmente rilevanti possono aumentare l&#8217;attenzione dei consumatori e l&#8217;efficacia degli annunci pubblicitari.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;ultima ricerca di IAS, con la tecnologia di tracciamento oculare di Tobii, evidenzia l&#8217;impatto degli annunci contestualmente rilevanti sull&#8217;attenzione e sui risultati pubblicitari<\/p>\n","protected":false},"author":59,"featured_media":293928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554,509,508],"tags":[],"class_list":["post-317786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-it","category-ricerche","category-risorse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ricerca IAS: Ad Context &amp; 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