{"id":317791,"date":"2022-07-18T15:49:56","date_gmt":"2022-07-18T15:49:56","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-ias-amplifica-la-media-quality-nel-digital-audio\/"},"modified":"2023-09-28T10:52:43","modified_gmt":"2023-09-28T10:52:43","slug":"ricerca-ias-amplifica-la-media-quality-nel-digital-audio","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-amplifica-la-media-quality-nel-digital-audio\/","title":{"rendered":"Ricerca IAS: Amplifica la Media Quality nel Digital Audio"},"content":{"rendered":"\n<p><em>Esplora le aspettative del settore e le opportunit\u00e0 di media quality nella pubblicit\u00e0 audio<\/em><\/p>\n\n\n\n<p>Sapevi che <a href=\"https:\/\/www.emarketer.com\/chart\/250348\/us-digital-audio-services-ad-spending-2018-2025-billions-change-of-total-radio-digital-audio-services-ad-spending\">due terzi della popolazione statunitense<\/a> ascolta audio digitali ogni settimana? Quando si parla di abitudini di ascolto dei consumatori, \u00e8 ora di parlare di musica: l&#8217;audio si sta evolvendo e il settore pubblicitario lo sta seguendo.<\/p>\n\n\n\n<p>Di conseguenza, mentre l&#8217;audio si orienta sempre pi\u00f9 verso il digitale, come possono gli inserzionisti seguire al meglio i contenuti scelti dai consumatori e garantire la media quality nei loro annunci audio digitali? <\/p>\n\n\n\n<p>Nella nostra ultima ricerca, IAS ha collaborato con <a href=\"https:\/\/today.yougov.com\/\">YouGov<\/a> per capire le percezioni degli esperti dei media sullo stato attuale della pubblicit\u00e0 audio digitale e determinare le aree di opportunit\u00e0 per la media quality nell&#8217;audio. Ecco un&#8217;anticipazione di ci\u00f2 che abbiamo scoperto: <\/p>\n\n\n\n<p>&#8211; Il <strong>93% <\/strong>degli esperti di media probabilmente utilizzer\u00e0 una forma di pubblicit\u00e0 audio digitale <\/p>\n\n\n\n<p>&#8211; Il <strong>63%<\/strong> degli esperti di media vede l&#8217;audio come un driver sia di brand che di performance <\/p>\n\n\n\n<p>&#8211; L&#8217;<strong>87% <\/strong>degli esperti di media \u00e8 preoccupato per le frodi pubblicitarie nell&#8217;audio <\/p>\n\n\n\n<p><strong>Scarica la ricerca<\/strong> completa &#8220;<strong>Amplifying Media Quality in Digital Audio<\/strong>&#8221; (clicca su &#8216;scarica ora&#8217; in alto a destra), per scoprire come gli esperti dei media stanno affrontando l&#8217;ascesa del Digital Audio e come questo formato in crescita pu\u00f2 aumentare le opportunit\u00e0 per il tuo brand.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nella nostra ultima ricerca, IAS ha collaborato con YouGov per capire le percezioni degli esperti dei media sullo stato attuale della pubblicit\u00e0 audio digitale e determinare le aree di opportunit\u00e0 per la media quality nell&#8217;audio.<\/p>\n","protected":false},"author":59,"featured_media":293936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[512,504,509],"tags":[],"class_list":["post-317791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-it","category-programmatic-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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