{"id":317794,"date":"2022-07-28T12:31:08","date_gmt":"2022-07-28T12:31:08","guid":{"rendered":"https:\/\/integralads.com\/insider\/anzu\/"},"modified":"2023-09-28T10:52:42","modified_gmt":"2023-09-28T10:52:42","slug":"anzu","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/anzu\/","title":{"rendered":"Anzu"},"content":{"rendered":"

Anzu is a leading in-game ad solution for mobile, PC, console, and Roblox. Anzu\u2019s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner for advertisers worldwide.
\nAnzu helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The sole officially licensed in-game ad provider for Xbox, the first ad platform to become Unity verified, and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetization partner for developers worldwide.
\nBacked by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors, Anzu has raised $37M to make advertising in games better. Better for brands, better for game developers, and better for gamers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anzu is a leading in-game ad solution for mobile, PC, console, and Roblox. Backed by WPP, Sony, NBCUniversal, HTC and more, Anzu\u2019s blended in-game ads make advertising in games better – for brands, game developers, and gamers.<\/p>\n","protected":false},"author":59,"featured_media":293943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[431],"tags":[],"class_list":["post-317794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"acf":[],"yoast_head":"\nAnzu - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/anzu\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anzu\" \/>\n<meta property=\"og:description\" content=\"Anzu is a leading in-game ad solution for mobile, PC, console, and Roblox. 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