{"id":317814,"date":"2022-08-25T07:34:18","date_gmt":"2022-08-25T07:34:18","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-ias-the-future-of-privacy-first-advertising\/"},"modified":"2023-09-28T10:52:41","modified_gmt":"2023-09-28T10:52:41","slug":"ricerca-ias-the-future-of-privacy-first-advertising","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-future-of-privacy-first-advertising\/","title":{"rendered":"Ricerca IAS: The Future of Privacy-First Advertising"},"content":{"rendered":"\n<p><em>Come i consumatori e gli <\/em>esp<em>erti di media affrontano il futuro del targeting<\/em><\/p>\n\n\n\n<p>La privacy dei dati sta vivendo una grande evoluzione. I cookie sono in via di estinzione, gli ID dei dispositivi Apple presto non esisteranno pi\u00f9 e questi sono solo alcuni degli imminenti cambiamenti dei dati che il mondo digitale si aspetta. In effetti, in mezzo a questi cambiamenti, anche la privacy online \u00e8 una preoccupazione crescente per i consumatori, con il 67% che dichiara di essere pi\u00f9 vigile che mai quando si tratta dei propri dati. <\/p>\n\n\n\n<p>In questo report, IAS ha collaborato con<a href=\"https:\/\/today.yougov.com\/\"> YouGo<\/a>v e una delle principali societ\u00e0 di ricerche di mercato per sondare sia i consumatori sia i professionisti dei media digitali per capire quali sono i loro pensieri e le loro aspettative riguardo ai prossimi cambiamenti delle politiche sui dati online. Attraverso un&#8217;analisi pi\u00f9 dettagliata, questa ricerca identifica le strategie chiave che gli inserzionisti devono implementare in questa nuova era della privacy, e la media quality \u00e8 in prima linea. <\/p>\n\n\n\n<p>Ecco un&#8217;anteprima di ci\u00f2 che abbiamo scoperto: <\/p>\n\n\n\n<p>&#8211; Il<strong> 99%<\/strong> dei consumatori concorda sul fatto che la privacy online \u00e8 importante quando si naviga in rete <\/p>\n\n\n\n<p>&#8211; il <strong>66%<\/strong> dei consumatori \u00e8 propenso a visitare il sito web di un brand o di un prodotto dopo aver ricevuto una pubblicit\u00e0 mirata <\/p>\n\n\n\n<p>&#8211; Il <strong>51%<\/strong> degli esperti di media afferma che<strong> la media quality diventer\u00e0 sempre pi\u00f9 importante<\/strong> per garantire che venga raggiunto il pubblico giusto <\/p>\n\n\n\n<p>Scaricate la ricerca &#8211; <strong>The Future of Privacy-First Advertising &#8211; <\/strong>per capire come i consumatori considerano la loro privacy online e perch\u00e9 gli esperti del settore ritengono che la media quality sia la soluzione per affrontare l&#8217;evoluzione delle politiche sui dati.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo studio svela il punto di vista dei consumatori statunitensi e degli esperti di media digitali sul futuro della pubblicit\u00e0 incentrata sulla privacy e sul ruolo delle soluzioni di media quality nel far progredire il settore.<\/p>\n","protected":false},"author":59,"featured_media":293947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554,509],"tags":[],"class_list":["post-317814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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