{"id":317816,"date":"2022-09-06T10:57:07","date_gmt":"2022-09-06T10:57:07","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-back-to-school-advertising-agenda\/"},"modified":"2023-09-28T10:52:40","modified_gmt":"2023-09-28T10:52:40","slug":"ricerca-back-to-school-advertising-agenda","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-back-to-school-advertising-agenda\/","title":{"rendered":"Ricerca ‘Back-to-School Advertising Agenda’"},"content":{"rendered":"\n

Come influisce il contesto sull’esperienza di acquisto online per il rientro a scuola<\/em> <\/p>\n\n\n\n

Non sono solo gli studenti a essere entusiasti del rientro a scuola, anche le prospettive per i marketer sono positive. Con le vendite statunitensi che quest’anno dovrebbero raggiungere pi\u00f9 di 67 miliardi di dollari<\/a>, la stagione del ‘back-to-school’ offre enormi opportunit\u00e0 per i marketer che desiderano entrare in contatto con il proprio pubblico di riferimento. In effetti, quasi 9 consumatori su 10 hanno intenzione di fare acquisti online, dando ai marketer la possibilit\u00e0 di avere un enorme impatto digitale. <\/p>\n\n\n\n

Nel nostro ultimo studio, IAS ha intervistato studenti e genitori di studenti statunitensi per capire il comportamento di acquisto dei consumatori e le esperienze pubblicitarie che precedono il rientro a scuola.

Ecco un’anticipazione di ci\u00f2 che abbiamo scoperto sui consumatori coinvolti nel rientro a scuola: <\/p>\n\n\n\n

– Il 93% dei consumatori ritiene importante che gli annunci pubblicitari siano pertinenti ai contenuti che stanno visualizzando <\/p>\n\n\n\n

– Il 72% dei consumatori tipicamente guarda i contenuti relativi al rientro a scuola sui social media <\/p>\n\n\n\n

– Il 60% dei consumatori trova che la pubblicit\u00e0 online sia utile per prendere decisioni di acquisto <\/p>\n\n\n\n

<\/p>\n\n\n\n

Scarica la ricerca “Back-to-School Advertising Agenda<\/strong>” (in alto a destra) per conoscere i comportamenti dei consumatori che i digital marketer dovrebbero prendere in considerazione per le campagne pubblicitarie legate all’inizio del nuovo anno scolastico.<\/p>\n","protected":false},"excerpt":{"rendered":"

Come influisce il contesto sull’esperienza di acquisto online per il rientro a scuola<\/p>\n","protected":false},"author":59,"featured_media":317817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554,509],"tags":[],"class_list":["post-317816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-it","category-ricerche"],"acf":[],"yoast_head":"\nRicerca 'Back-to-School Advertising Agenda' - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Come influisce il contesto sull'esperienza di acquisto online per il rientro a scuola\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-back-to-school-advertising-agenda\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca 'Back-to-School Advertising Agenda'\" \/>\n<meta property=\"og:description\" content=\"Come influisce il contesto sull'esperienza di acquisto online per il rientro a scuola\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ricerca-back-to-school-advertising-agenda\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-06T10:57:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T10:52:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Back-to-School_860x860.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-back-to-school-advertising-agenda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-back-to-school-advertising-agenda\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Ricerca ‘Back-to-School Advertising Agenda’\",\"datePublished\":\"2022-09-06T10:57:07+00:00\",\"dateModified\":\"2023-09-28T10:52:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-back-to-school-advertising-agenda\\\/\"},\"wordCount\":221,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-back-to-school-advertising-agenda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Back-to-School_860x860.png\",\"articleSection\":[\"Contextual Targeting\",\"Ricerche\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-back-to-school-advertising-agenda\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-back-to-school-advertising-agenda\\\/\",\"name\":\"Ricerca 'Back-to-School Advertising Agenda' - 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