{"id":317818,"date":"2022-09-15T08:33:08","date_gmt":"2022-09-15T08:33:08","guid":{"rendered":"https:\/\/integralads.com\/insider\/report-sulla-media-quality-17ma-edizione\/"},"modified":"2023-12-15T14:29:35","modified_gmt":"2023-12-15T14:29:35","slug":"report-sulla-media-quality-17ma-edizione","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/report-sulla-media-quality-17ma-edizione\/","title":{"rendered":"Report sulla Media Quality: 17ma edizione"},"content":{"rendered":"\n

Migliore Media Quality per Campagne di Successo<\/em><\/p>\n\n\n\n

Man mano che usciamo lentamente da diversi anni di circostanze imprevedibili, l’industria pubblicitaria ha imparato che i trend digitali potrebbero non essere cos\u00ec coerenti o duraturi come un tempo. Pertanto, i media digitali stanno procedendo a un ritmo spedito, con la creazione continua di contenuti e nuove piattaforme in costante aumento. <\/p>\n\n\n\n

Nella 17\u00aa edizione del Media Quality Report (MQR), analizziamo come si \u00e8 evoluta la qualit\u00e0 dei media negli ultimi sei mesi e come i marketer possono utilizzare questi cambiamenti per massimizzare le performance delle loro campagne future. <\/p>\n\n\n\n

Di seguito alcuni dei punti salienti di questa edizione del MQR: <\/p>\n\n\n\n

– Metriche di viewability con ricerche del team di Insights As A Service di IAS
– Ripartizione globale semplificata per ambiente
– Progressi futuri nei media digitali <\/p>\n\n\n\n

In Integral Ad Science, misuriamo mensilmente trilioni di dati e osserviamo in tempo reale gli sviluppi della qualit\u00e0 dei media globali. Il report sulla Media Quality sfrutta questi dati per offrire un indicatore del settore rispetto al quale acquirenti e venditori di annunci possono confrontare la qualit\u00e0 delle loro campagne e della loro inventory. <\/p>\n\n\n\n

Scarica il report per utilizzare i benchmark globali leader di mercato di IAS per migliorare i tuoi risultati di business!<\/p>\n","protected":false},"excerpt":{"rendered":"

Migliore Media Quality per Campagne di Successo Man mano che usciamo lentamente da diversi anni di circostanze imprevedibili, l’industria pubblicitaria ha imparato che i trend digitali potrebbero non essere cos\u00ec coerenti o duraturi come un tempo. Pertanto, i media digitali…<\/p>\n","protected":false},"author":59,"featured_media":311292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[431,538,509,508],"tags":[],"class_list":["post-317818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","category-mqr-it","category-ricerche","category-risorse"],"acf":[],"yoast_head":"\nReport sulla Media Quality: 17ma edizione - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/report-sulla-media-quality-17ma-edizione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report sulla Media Quality: 17ma edizione\" \/>\n<meta property=\"og:description\" content=\"Migliore Media Quality per Campagne di Successo Man mano che usciamo lentamente da diversi anni di circostanze imprevedibili, l’industria pubblicitaria ha imparato che i trend digitali potrebbero non essere cos\u00ec coerenti o duraturi come un tempo. 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