{"id":317823,"date":"2022-10-24T13:50:19","date_gmt":"2022-10-24T13:50:19","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-ias-unwrapping-context-this-holiday-season\/"},"modified":"2023-12-15T14:22:24","modified_gmt":"2023-12-15T14:22:24","slug":"ricerca-ias-unwrapping-context-this-holiday-season","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-unwrapping-context-this-holiday-season\/","title":{"rendered":"Ricerca IAS: Unwrapping Context this Holiday Season"},"content":{"rendered":"\n<p><strong>Come la pubblicit\u00e0 digitale e la rilevanza contestuale influenzano lo shopping per le festivit\u00e0<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Quando i consumatori navigano in rete per dedicarsi allo shopping per le festivit\u00e0, gli annunci pubblicitari svolgono certamente un ruolo importante nell&#8217;aiutare a ricercare i prodotti e a trovare le offerte migliori. Ma i marketer devono essere consapevoli che le persone che fanno acquisti hanno le loro preferenze quando si tratta di scegliere gli annunci che vedono mentre navigano sul web.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Quindi, come possono i marketer ottimizzare le campagne pubblicitarie per le festivit\u00e0 per influenzare le decisioni di acquisto dei consumatori?<\/strong><\/p>\n\n\n\n<p>In questo studio, IAS ha chiesto ai consumatori la loro percezione della pubblicit\u00e0 digitale durante il periodo delle feste. Inoltre, questa ricerca evidenzia come la <a href=\"https:\/\/integralads.com\/it\/soluzioni\/contextual-targeting\/\">rilevanza contestuale<\/a> giochi un ruolo nel modo in cui i consumatori fanno acquisti prima delle vacanze.<\/p>\n\n\n\n<p><strong>Ecco un&#8217;anticipazione di ci\u00f2 che abbiamo scoperto:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il 90% dei consumatori considera la pubblicit\u00e0 online utile per trovare prodotti e promozioni;<br><\/li>\n\n\n\n<li>Il 77% dei consumatori effettuer\u00e0 online la maggior parte o la totalit\u00e0 dei propri acquisti per le festivit\u00e0;<br><\/li>\n\n\n\n<li>Il 73% dei consumatori, quest\u2019anno, manterr\u00e0 o aumenter\u00e0 il proprio budget dedicato agli acquisti.<\/li>\n<\/ul>\n\n\n\n<p>Scarica la nostra ultima ricerca \u2018<strong>Unwrapping Context this Holiday Season<\/strong>\u2019&nbsp; (in alto a destra) per capire come il contesto pu\u00f2 aiutarti a raggiungere i tuoi consumatori ideali nel periodo delle festivit\u00e0\u2026 e non solo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come la pubblicit\u00e0 digitale e la rilevanza contestuale influenzano lo shopping per le festivit\u00e0 Quando i consumatori navigano in rete per dedicarsi allo shopping per le festivit\u00e0, gli annunci pubblicitari svolgono certamente un ruolo importante nell&#8217;aiutare a ricercare i prodotti&#8230;<\/p>\n","protected":false},"author":59,"featured_media":311315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554,509],"tags":[],"class_list":["post-317823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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