{"id":317824,"date":"2022-10-24T10:29:10","date_gmt":"2022-10-24T10:29:10","guid":{"rendered":"https:\/\/integralads.com\/insider\/engage-conference-2022-ias-ha-parlato-di-social-media\/"},"modified":"2023-12-15T14:27:32","modified_gmt":"2023-12-15T14:27:32","slug":"engage-conference-2022-ias-ha-parlato-di-social-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/engage-conference-2022-ias-ha-parlato-di-social-media\/","title":{"rendered":"Engage Conference 2022: IAS ha parlato di Social Media!"},"content":{"rendered":"\n<p>Il nostro <strong>Davide Molteni, Senior Customer Success Manager di Integral Ad Science,<\/strong> ha partecipato a una tavola rotonda dedicata al mondo dei social media. Questa nuova edizione dell\u2019Engage Conference, si \u00e8 svolta il <strong>12 ottobre 2022<\/strong> all\u2019interno di Palazzo Mezzanotte, sede della Borsa Italiana.<\/p>\n\n\n\n<p>Fra le tante domande rivolte a Davide:<br><br><em>Qual\u2019\u00e8 il ruolo di IAS all\u2019interno di questo ambito? Parlando dei nuovi trend social, a partire dai video brevi ma anche del ruolo crescente dei creator. Cosa devono sapere le aziende? <\/em><em>&nbsp;<\/em><\/p>\n\n\n\n<p>IAS ha seguito l\u2019evoluzione dei Social Media, accompagnando i brand nella misurazione di questi ambienti, portando <strong>trasparenza<\/strong>. Attraverso la <strong>misurazione <\/strong>della viewability e dell\u2019invalid traffic su tutti questi walled garden, focalizzandosi ora su contenuto e contesto, IAS risponde alla richiesta del mercato &#8211;&nbsp; sempre pi\u00f9 focalizzata sull\u2019attenzione &#8211; con altre metriche importanti come il time-in-view ecc.<\/p>\n\n\n\n<p>Se parliamo di<strong> attenzione<\/strong> <strong>dell\u2019utente<\/strong>, quest\u2019ultima cambia in base al contesto in cui appare l\u2019annuncio pubblicitario. L\u2019annuncio deve essere in linea con il contesto per avere un impatto sul consumatore e&nbsp; attirare la sua attenzione. Ne abbiamo parlato ampiamente durante l\u2019<a href=\"https:\/\/integralads.com\/it\/insider\/ias-ha-parlato-di-ad-context-attention-allevento-upa\/\">evento UPA, Branding e-volution 22<\/a>.&nbsp;<\/p>\n\n\n\n<p>Per saperne di pi\u00f9 sull\u2019intervento di IAS all\u2019Engage Conference e sull\u2019intervista di Davide, <strong><a href=\"https:\/\/www.youtube.com\/watch?v=2JUbJ5A1L_g&amp;t=17s\">guarda il video<\/a> dell\u2019intera tavola rotonda!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il nostro Davide Molteni, Senior Customer Success Manager di Integral Ad Science, ha partecipato a una tavola rotonda dedicata al mondo dei social media. Questa nuova edizione dell\u2019Engage Conference, si \u00e8 svolta il 12 ottobre 2022 all\u2019interno di Palazzo Mezzanotte,&#8230;<\/p>\n","protected":false},"author":59,"featured_media":311221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[562,431,539,568],"tags":[],"class_list":["post-317824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviste","category-non-categorizzato","category-piattaforme-proprietarie","category-trends-z-retire-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Engage Conference 2022: IAS ha parlato di Social Media! - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/engage-conference-2022-ias-ha-parlato-di-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engage Conference 2022: IAS ha parlato di Social Media!\" \/>\n<meta property=\"og:description\" content=\"Il nostro Davide Molteni, Senior Customer Success Manager di Integral Ad Science, ha partecipato a una tavola rotonda dedicata al mondo dei social media. 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