{"id":317826,"date":"2022-11-17T08:41:57","date_gmt":"2022-11-17T08:41:57","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-ias-constructing-your-quality-path\/"},"modified":"2023-12-15T14:20:17","modified_gmt":"2023-12-15T14:20:17","slug":"ricerca-ias-constructing-your-quality-path","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/","title":{"rendered":"Ricerca IAS: Constructing your Quality Path"},"content":{"rendered":"\n<p><em>Come la media quality rafforza le strategie di supply path optimisation<\/em><\/p>\n\n\n\n<p>La pubblicit\u00e0 in programmatic sta crescendo in modo esponenziale, ma l&#8217;esperienza di acquisto sta diventando pi\u00f9 complessa. Gli esperti del settore riconoscono che, nella strategia in programmatic, \u00e8 fondamentale implementare la supply path optimization (SPO) per ridurre la complessit\u00e0, ma<a href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-perfecting-your-supply-path\/\"> una recente ricerca IAS <\/a>ha rilevato che le minacce alla media quality e la mancanza di trasparenza sono ancora un problema nell&#8217;acquisto in programmatic. <\/p>\n\n\n\n<p>Come possono quindi i marketer ottimizzare le loro strategie di supply path per ottenere sia l&#8217;efficienza dei costi che una maggiore qualit\u00e0 dei media? <\/p>\n\n\n\n<p>Nella nostra ultima ricerca, evidenziamo l&#8217;impatto della Quality Path Optimization (QPO), una strategia media avanzata che identifica i percorsi di fornitura pi\u00f9 efficaci mettendo in primo piano la qualit\u00e0 dell&#8217;inventory e l&#8217;efficienza dei costi. <\/p>\n\n\n\n<p>Di seguito un&#8217;anteprima di ci\u00f2 che abbiamo scoperto: <\/p>\n\n\n\n<p>&#8211; Il <strong>91%<\/strong> degli esperti di media ritiene che il qCPM sia importante per valutare la supply path performance &#8211; L&#8217; <strong>89%<\/strong> degli esperti di media ha confermato i molteplici vantaggi dell&#8217;utilizzo di QPO rispetto a SPO <br>&#8211; <strong>+12pp<\/strong>: in un esperimento, l&#8217;aggiunta di metriche di qualit\u00e0 ha aumentato di 12 punti percentuali la fiducia degli esperti di media nelle decisioni di path optimization <\/p>\n\n\n\n<p>Scarica la nostra ultima ricerca <strong>&#8220;Constructing your Quality Path&#8221; <\/strong>(in alto a destra)&nbsp;per vedere come la qualit\u00e0 pu\u00f2 rivoluzionare la tua strategia di path optimization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nella nostra ultima ricerca, evidenziamo l&#8217;impatto della Quality Path Optimization (QPO), una strategia media avanzata che identifica i percorsi di fornitura pi\u00f9 efficaci mettendo in primo piano la qualit\u00e0 dell&#8217;inventory e l&#8217;efficienza dei costi.<\/p>\n","protected":false},"author":59,"featured_media":311306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[529,504,509],"tags":[],"class_list":["post-317826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficienza-ottimizzazione","category-programmatic-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ricerca IAS: Constructing your Quality Path - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Nella nostra ultima ricerca, evidenziamo l&#039;impatto della Quality Path Optimization (QPO), una strategia media avanzata che identifica i percorsi di fornitura pi\u00f9 efficaci mettendo in primo piano la qualit\u00e0 dell&#039;inventory e l&#039;efficienza dei costi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca IAS: Constructing your Quality Path\" \/>\n<meta property=\"og:description\" content=\"Nella nostra ultima ricerca, evidenziamo l&#039;impatto della Quality Path Optimization (QPO), una strategia media avanzata che identifica i percorsi di fornitura pi\u00f9 efficaci mettendo in primo piano la qualit\u00e0 dell&#039;inventory e l&#039;efficienza dei costi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-17T08:41:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T14:20:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/11\/Constructing-Your-Quality-Path-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Ricerca IAS: Constructing your Quality Path\",\"datePublished\":\"2022-11-17T08:41:57+00:00\",\"dateModified\":\"2023-12-15T14:20:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/\"},\"wordCount\":234,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Constructing-Your-Quality-Path-860x860-1.jpg\",\"articleSection\":[\"Efficienza &amp; Ottimizzazione\",\"Open Web\",\"Ricerche\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/\",\"name\":\"Ricerca IAS: Constructing your Quality Path - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Constructing-Your-Quality-Path-860x860-1.jpg\",\"datePublished\":\"2022-11-17T08:41:57+00:00\",\"dateModified\":\"2023-12-15T14:20:17+00:00\",\"description\":\"Nella nostra ultima ricerca, evidenziamo l'impatto della Quality Path Optimization (QPO), una strategia media avanzata che identifica i percorsi di fornitura pi\u00f9 efficaci mettendo in primo piano la qualit\u00e0 dell'inventory e l'efficienza dei costi.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Constructing-Your-Quality-Path-860x860-1.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Constructing-Your-Quality-Path-860x860-1.jpg\",\"width\":860,\"height\":860},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-constructing-your-quality-path\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ricerca IAS: Constructing your Quality Path\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\",\"name\":\"IAS Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g\",\"caption\":\"IAS Team\"},\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/author\\\/ias-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ricerca IAS: Constructing your Quality Path - Integral Ad Science","description":"Nella nostra ultima ricerca, evidenziamo l'impatto della Quality Path Optimization (QPO), una strategia media avanzata che identifica i percorsi di fornitura pi\u00f9 efficaci mettendo in primo piano la qualit\u00e0 dell'inventory e l'efficienza dei costi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/","og_locale":"it_IT","og_type":"article","og_title":"Ricerca IAS: Constructing your Quality Path","og_description":"Nella nostra ultima ricerca, evidenziamo l'impatto della Quality Path Optimization (QPO), una strategia media avanzata che identifica i percorsi di fornitura pi\u00f9 efficaci mettendo in primo piano la qualit\u00e0 dell'inventory e l'efficienza dei costi.","og_url":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/","og_site_name":"Integral Ad Science","article_published_time":"2022-11-17T08:41:57+00:00","article_modified_time":"2023-12-15T14:20:17+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/11\/Constructing-Your-Quality-Path-860x860-1.jpg","type":"image\/jpeg"}],"author":"IAS Team","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/"},"author":{"name":"IAS Team","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755"},"headline":"Ricerca IAS: Constructing your Quality Path","datePublished":"2022-11-17T08:41:57+00:00","dateModified":"2023-12-15T14:20:17+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/"},"wordCount":234,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/11\/Constructing-Your-Quality-Path-860x860-1.jpg","articleSection":["Efficienza &amp; Ottimizzazione","Open Web","Ricerche"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/","url":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/","name":"Ricerca IAS: Constructing your Quality Path - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/11\/Constructing-Your-Quality-Path-860x860-1.jpg","datePublished":"2022-11-17T08:41:57+00:00","dateModified":"2023-12-15T14:20:17+00:00","description":"Nella nostra ultima ricerca, evidenziamo l'impatto della Quality Path Optimization (QPO), una strategia media avanzata che identifica i percorsi di fornitura pi\u00f9 efficaci mettendo in primo piano la qualit\u00e0 dell'inventory e l'efficienza dei costi.","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/11\/Constructing-Your-Quality-Path-860x860-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2022\/11\/Constructing-Your-Quality-Path-860x860-1.jpg","width":860,"height":860},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-constructing-your-quality-path\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"Ricerca IAS: Constructing your Quality Path"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755","name":"IAS Team","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f16c6f50650cad445307fb6d3f416dd3bd43e25c36941c0d50911615af841de?s=96&d=mm&r=g","caption":"IAS Team"},"url":"https:\/\/integralads.com\/it\/insider\/author\/ias-team\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/317826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/comments?post=317826"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/317826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/311306"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=317826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/categories?post=317826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/tags?post=317826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}