{"id":317828,"date":"2022-11-24T08:41:12","date_gmt":"2022-11-24T08:41:12","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-ias-viewability-attention\/"},"modified":"2023-12-15T14:12:27","modified_gmt":"2023-12-15T14:12:27","slug":"ricerca-ias-viewability-attention","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-viewability-attention\/","title":{"rendered":"Ricerca IAS: Viewability &#038; Attention"},"content":{"rendered":"\n<p><em>Scopri perch\u00e8 gli annunci in-view favoriscono le vendite<\/em><\/p>\n\n\n\n<p>La viewability \u00e8 forse il requisito fondamentale per i marketer. \u00c8 il punto di partenza che porta ad analizzare il time-in-view, fornendo informazioni chiave su ci\u00f2 che cattura l&#8217;attenzione dei consumatori. <\/p>\n\n\n\n<p>Quando si tratta di incrementare le vendite, quanto \u00e8 cruciale l&#8217;engagement dei consumatori? Esiste un modo per ottimizzare le campagne pubblicitarie digitali per ottenere un&#8217;attenzione amplificata? <\/p>\n\n\n\n<p>IAS ha collaborato con Catalina per incentivare le vendite di un importante brand di prodotti di largo consumo (CPG) attraverso l&#8217;uso di pubblicit\u00e0 display in ambienti sia desktop che mobile. In questo studio abbiamo utilizzato un test vs una metodologia di controllo per capire come la viewability e il time-in-view incidano sul return on ad spend (ROAS) e sull&#8217;aumento delle vendite. <\/p>\n\n\n\n<p>Ecco una rapida panoramica di ci\u00f2 che abbiamo scoperto: <\/p>\n\n\n\n<p>&#8211; L&#8217;aumento delle vendite nel gruppo di test esposto \u00e8 aumentato del<strong> 3,3%<\/strong> rispetto alle vendite del gruppo di controllo non esposto<\/p>\n\n\n\n<p>&#8211; Il <strong>74% <\/strong>delle vendite incrementali della campagna di test esposta \u00e8 stato determinato dal pubblico in-view <\/p>\n\n\n\n<p>&#8211; Il ROAS \u00e8 triplicato (<strong>180%<\/strong>) per il gruppo in-view nel confronto tra in-view e non in-view <\/p>\n\n\n\n<p>Quando si tratta di massimizzare le vendite, l&#8217;attenzione \u00e8 tutto! <\/p>\n\n\n\n<p><strong>Scarica la ricerca<\/strong> &#8220;Driving Outcomes with Viewability &amp; Attention&#8221; (in alto a destra) per scoprire come il time-in-view guida l&#8217;attenzione dei consumatori, portando a risultati migliori.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scopri perch\u00e8 gli annunci in-view favoriscono le vendite La viewability \u00e8 forse il requisito fondamentale per i marketer. \u00c8 il punto di partenza che porta ad analizzare il time-in-view, fornendo informazioni chiave su ci\u00f2 che cattura l&#8217;attenzione dei consumatori. Quando&#8230;<\/p>\n","protected":false},"author":59,"featured_media":311295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[569,509,506],"tags":[],"class_list":["post-317828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficiency-optimization-it","category-ricerche","category-viewability-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ricerca IAS: Viewability &amp; Attention - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-viewability-attention\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca IAS: Viewability &amp; Attention\" \/>\n<meta property=\"og:description\" content=\"Scopri perch\u00e8 gli annunci in-view favoriscono le vendite La viewability \u00e8 forse il requisito fondamentale per i marketer. \u00c8 il punto di partenza che porta ad analizzare il time-in-view, fornendo informazioni chiave su ci\u00f2 che cattura l&#8217;attenzione dei consumatori. 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