{"id":317829,"date":"2022-11-30T09:07:53","date_gmt":"2022-11-30T09:07:53","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-ias-sostenibilita-e-pubblicita-digitale\/"},"modified":"2023-12-19T11:05:00","modified_gmt":"2023-12-19T11:05:00","slug":"ricerca-ias-sostenibilita-e-pubblicita-digitale","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-sostenibilita-e-pubblicita-digitale\/","title":{"rendered":"Ricerca IAS: Sostenibilit\u00e0 e Pubblicit\u00e0 Digitale"},"content":{"rendered":"\n<p>IAS ha condotto un sondaggio online tra i <strong>consumatori italiani<\/strong> per valutare la loro percezione sull&#8217;importanza dei fattori ambientali e sulla responsabilit\u00e0 dei brand. <\/p>\n\n\n\n<p>Questa ricerca rivela come le opinioni dei consumatori sulle pratiche sostenibili influenzino il comportamento d&#8217;acquisto e le loro aspettative nei confronti dei brand che sostengono queste cause. <\/p>\n\n\n\n<p>Punti chiave: <\/p>\n\n\n\n<p>&#8211; Il <strong>97% <\/strong>dei consumatori italiani ritiene che la sostenibilit\u00e0 e il cambiamento climatico siano importanti; <\/p>\n\n\n\n<p>&#8211; Il<strong> 79%<\/strong> dei consumatori italiani \u00e8 pi\u00f9 propenso ad avere un&#8217;opinione favorevole dei brand che sostengono cause ambientali; <\/p>\n\n\n\n<p>&#8211; Il<strong> 76%<\/strong> dei consumatori italiani si \u00e8 imbattuto in contenuti online contenenti disinformazioni su cambiamento climatico e sostenibilit\u00e0. <\/p>\n\n\n\n<p><strong>Scarica la ricerca <\/strong>italiana completa (in alto a destra) e scopri, anche, come il contesto e il sentiment influenzano la percezione dei consumatori quando si parla di sostenibilit\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS ha condotto un sondaggio online tra i consumatori italiani per valutare la loro percezione sull&#8217;importanza dei fattori ambientali e sulla responsabilit\u00e0 dei brand.<\/p>\n","protected":false},"author":59,"featured_media":328314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554,509],"tags":[],"class_list":["post-317829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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