{"id":317830,"date":"2022-12-20T07:45:13","date_gmt":"2022-12-20T07:45:13","guid":{"rendered":"https:\/\/integralads.com\/insider\/ricerca-ias-2023-industry-pulse\/"},"modified":"2023-12-15T14:09:14","modified_gmt":"2023-12-15T14:09:14","slug":"ricerca-ias-2023-industry-pulse","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-2023-industry-pulse\/","title":{"rendered":"Ricerca IAS: 2023 Industry Pulse"},"content":{"rendered":"\n<p><em>Nel 2023 gli esperti dei media prevedono maggiori opportunit\u00e0 pubblicitarie<\/em>.<\/p>\n\n\n\n<p>Mentre il settore riflette sull&#8217;anno appena trascorso, IAS ha condotto un&#8217;indagine approfondita sui trend e le tecnologie che daranno forma al futuro: Industry Pulse. Nel 2023, gli esperti del settore prevedono opportunit\u00e0 pubblicitarie ancora maggiori su canali come il digital audio, la CTV e il mobile. <\/p>\n\n\n\n<p>Ma il 2023 sar\u00e0 anche l&#8217;anno in cui gli annunci pubblicitari entreranno in una nuova dimensione: gli annunci in 3D, il gaming e l&#8217;ascesa del Metaverso sono nella mente dei marketer che guardano al futuro. Ma pi\u00f9 strade pubblicitarie comportano pi\u00f9 sfide per la media quality. In che modo i marketer stanno pianificando per avere successo nel 2023? <\/p>\n\n\n\n<p>Ecco un&#8217;anteprima di ci\u00f2 che abbiamo trovato: <\/p>\n\n\n\n<p>&#8211; <strong>Audio<\/strong>. Il 70% degli esperti di media ritiene che gli ascoltatori di digital audio continueranno a spostarsi dalla radio terrestre alle alternative digitali; <\/p>\n\n\n\n<p>&#8211;<strong> CTV e video<\/strong>. Il 66% degli esperti di media ritiene che le frodi pubblicitarie saranno una preoccupazione maggiore con l&#8217;aumento del volume dell&#8217;inventory degli annunci video digitali; <\/p>\n\n\n\n<p>&#8211; <strong>Contextual targeting<\/strong>. Sar\u00e0 la priorit\u00e0 numero uno per la media quality, nel 2023, per gli esperti del settore. Innovare, eccellere e rivoluzionare nell&#8217;anno in arrivo. <\/p>\n\n\n\n<p><strong>Scarica la ricerca<\/strong> 2023 Industry Pulse (in alto a destra) per iniziare subito a costruire risultati migliori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nel 2023, gli esperti del settore prevedono opportunit\u00e0 pubblicitarie ancora maggiori su canali come il digital audio, la CTV e il mobile.<\/p>\n","protected":false},"author":59,"featured_media":311225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[576,509,568],"tags":[],"class_list":["post-317830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-it","category-ricerche","category-trends-z-retire-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ricerca IAS: 2023 Industry Pulse - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-2023-industry-pulse\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca IAS: 2023 Industry Pulse\" \/>\n<meta property=\"og:description\" content=\"Nel 2023, gli esperti del settore prevedono opportunit\u00e0 pubblicitarie ancora maggiori su canali come il digital audio, la CTV e il mobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-2023-industry-pulse\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-20T07:45:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T14:09:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/12\/2023-Industry-Pulse-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-2023-industry-pulse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-2023-industry-pulse\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Ricerca IAS: 2023 Industry Pulse\",\"datePublished\":\"2022-12-20T07:45:13+00:00\",\"dateModified\":\"2023-12-15T14:09:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-2023-industry-pulse\\\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-2023-industry-pulse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2023-Industry-Pulse-860x860-1.jpg\",\"articleSection\":[\"Featured\",\"Ricerche\",\"Trends\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-2023-industry-pulse\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-2023-industry-pulse\\\/\",\"name\":\"Ricerca IAS: 2023 Industry Pulse - 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