{"id":317833,"date":"2022-12-13T02:29:00","date_gmt":"2022-12-13T02:29:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-allo-iab-forum-2022-con-un-workshop\/"},"modified":"2023-12-19T11:02:43","modified_gmt":"2023-12-19T11:02:43","slug":"ias-allo-iab-forum-2022-con-un-workshop","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ias-allo-iab-forum-2022-con-un-workshop\/","title":{"rendered":"IAS allo IAB Forum 2022 con un workshop!"},"content":{"rendered":"\n<p>IAS \u00e8 stato protagonista nell\u2019edizione 2022 dello IAB Forum &#8211; Decoding Change &#8211; con un workshop focalizzato sulla <strong>rilevanza contestuale nella pubblicit\u00e0 digitale<\/strong>. Tema fondamentale per chi investe in pubblicit\u00e0 \u00e8 posizionare il proprio messaggio pubblicitario in contesti appropriati e in linea con i valori del brand. A supporto della tematica \u00e8 stata presentata una delle ultime ricerche di IAS \u201c<strong>Unwrapping Context this Holiday Season<\/strong>\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/qxfHplRveoGKgw1y_VHY7slax-EVBwgQyjQT8vx1ntKt8ZcVPhKhBzXP7D4uL63OXo_bAoW6QBNhhvRsuawh5yQGTPSs-1DIXA_afLcVoQVyLWNVIaSj-eubIc-5M1ZXZGfKewjzOJsbi4s3gxUDDhw0_kUMjOIgjDCpn2s43hRlBfTj3LkcSIAUHx8EIw.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>La ricerca, che riporta la percezione dei consumatori sulla pubblicit\u00e0 digitale durante il periodo delle festivit\u00e0, ha messo in evidenza <strong>l&#8217;importanza del <a href=\"https:\/\/integralads.com\/it\/soluzioni\/contextual-targeting\/\">contextual targeting<\/a> nella pianificazione pubblicitaria<\/strong> sui media digitali. Dallo studio IAS \u00e8 emerso che la rilevanza contestuale gioca un ruolo importante nel modo in cui i consumatori fanno acquisti prima delle vacanze. Nel corso dell&#8217;intervento abbiamo avuto il piacere di raccogliere il punto di vista di EssilorLuxottica, partner di IAS a livello globale.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Se vuoi rivedere il <strong>video del nostro workshop<\/strong>, clicca su \u201cdownload\u201d in alto a destra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS \u00e8 stato protagonista nell\u2019edizione 2022 dello IAB Forum &#8211; Decoding Change &#8211; con un workshop focalizzato sulla rilevanza contestuale nella pubblicit\u00e0 digitale. Tema fondamentale per chi investe in pubblicit\u00e0 \u00e8 posizionare il proprio messaggio pubblicitario in contesti appropriati e&#8230;<\/p>\n","protected":false},"author":59,"featured_media":328303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554,576,523,562],"tags":[],"class_list":["post-317833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-it","category-featured-it","category-insights-it","category-interviste"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS allo IAB Forum 2022 con un workshop! - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ias-allo-iab-forum-2022-con-un-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS allo IAB Forum 2022 con un workshop!\" \/>\n<meta property=\"og:description\" content=\"IAS \u00e8 stato protagonista nell\u2019edizione 2022 dello IAB Forum &#8211; Decoding Change &#8211; con un workshop focalizzato sulla rilevanza contestuale nella pubblicit\u00e0 digitale. 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