{"id":317838,"date":"2023-03-15T14:52:32","date_gmt":"2023-03-15T14:52:32","guid":{"rendered":"https:\/\/integralads.com\/insider\/il-contextual-targeting-di-ias-aumenta-le-performance-delle-campagne-per-sanofi\/"},"modified":"2023-12-15T14:39:08","modified_gmt":"2023-12-15T14:39:08","slug":"il-contextual-targeting-di-ias-aumenta-le-performance-delle-campagne-per-sanofi","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/il-contextual-targeting-di-ias-aumenta-le-performance-delle-campagne-per-sanofi\/","title":{"rendered":"Come il contextual targeting di IAS ha aiutato Sanofi Consumer Healthcare nelle sue campagne pubblicitarie programmatic"},"content":{"rendered":"\n<p><em>Sanofi Consumer Healthcare supera gli obiettivi delle proprie&nbsp;campagne video in programmatic utilizzando la soluzione Context Control di IAS sulle campagne di Enterogermina.<\/em><\/p>\n\n\n\n<p>Erogare campagne in programmatic senza l\u2019utilizzo di cookies di terza parte \u00e8 una sfida sempre pi\u00f9 concreta, soprattutto se si vuole raggiungere un targeting pertinente e adeguato. Sanofi Consumer Healthcare puntava a trovare una soluzione di targeting, senza uso di cookie (cookieless), che offrisse lo stesso livello di precisione per le proprie campagne, nel rispetto della brand safety e con attenzione al view through rate e al cost per viewable completed view.<\/p>\n\n\n\n<p>Con l\u2019aiuto della tecnologia cookieless di IAS, Sanofi Consumer Healthcare \u00e8 riuscita a erogare le proprie campagne di Enterogermina in contenuti appropriati per il pubblico desiderato. Per raggiungere i propri obiettivi sono stati utilizzati diversi segmenti di Context Control, tra cui i segmenti Retail, Food, Health e Lifestyle.<\/p>\n\n\n\n<p><strong>I principali risultati sono i seguenti: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+25% di miglioramento del \u201ceffective cost per viewable completed view\u201d (eCPVCV)<\/li>\n\n\n\n<li>+23% di aumento del \u201cview through rate\u201d (VTR)<\/li>\n\n\n\n<li>+4% di aumento della brand safety<\/li>\n<\/ul>\n\n\n\n<p>Vuoi saperne di pi\u00f9 e scoprire come Sanofi Consumer Healthcare ha utilizzato la tecnologia di IAS?&nbsp;<br><strong>Scarica il case study<\/strong> cliccando in alto a destra<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sanofi Consumer Healthcare supera gli obiettivi delle proprie&nbsp;campagne video in programmatic utilizzando la soluzione Context Control di IAS sulle campagne di Enterogermina. Erogare campagne in programmatic senza l\u2019utilizzo di cookies di terza parte \u00e8 una sfida sempre pi\u00f9 concreta, soprattutto&#8230;<\/p>\n","protected":false},"author":59,"featured_media":311490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[536,554,529,504],"tags":[],"class_list":["post-317838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-it","category-contextual-targeting-it","category-efficienza-ottimizzazione","category-programmatic-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Come il contextual targeting di IAS ha aiutato Sanofi Consumer Healthcare nelle sue campagne pubblicitarie programmatic - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/il-contextual-targeting-di-ias-aumenta-le-performance-delle-campagne-per-sanofi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come il contextual targeting di IAS ha aiutato Sanofi Consumer Healthcare nelle sue campagne pubblicitarie programmatic\" \/>\n<meta property=\"og:description\" content=\"Sanofi Consumer Healthcare supera gli obiettivi delle proprie&nbsp;campagne video in programmatic utilizzando la soluzione Context Control di IAS sulle campagne di Enterogermina. 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