{"id":317846,"date":"2023-04-12T15:57:03","date_gmt":"2023-04-12T15:57:03","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-white-paper-taking-action-on-attention-volume-i\/"},"modified":"2025-05-18T18:18:25","modified_gmt":"2025-05-18T18:18:25","slug":"ias-white-paper-taking-action-on-attention-volume-i","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ias-white-paper-taking-action-on-attention-volume-i\/","title":{"rendered":"IAS White Paper: Taking action on Attention (Volume I)"},"content":{"rendered":"\n

L’ Attention \u00e8 uno degli argomenti pi\u00f9 complessi e discussi nel settore dei media digitali. La sua definizione si \u00e8 rivelata difficile, ma gli esperti del settore concordano unanimemente sul fatto che una piena conoscenza dell’Attention \u00e8 fondamentale per realizzare una campagna pubblicitaria di successo. Ecco perch\u00e9 IAS ha sviluppato un white paper sull’ Attention, basato sui dati, un modello unico nel suo genere che prevede la probabilit\u00e0 che un’impression porti a un risultato. <\/p>\n\n\n\n

Grazie a una ricerca basata su milioni di dati combinati con Total Visibility<\/a>\u2122 e modelli di machine-learning, il nostro modello analitico identifica tre segnali chiave: Visibility, Situation e Interaction, ognuno dei quali consiste in una serie di metriche e ottimizzazioni cruciali che predicono se un’impression porter\u00e0 a un risultato.<\/p>\n\n\n\n

Nel white paper, Taking Action on Attention, troverai: <\/p>\n\n\n\n

– Un approccio olistico sull’ Attention<\/strong> e un modello sviluppato utilizzando i dati delle campagne pubblicitarie; <\/p>\n\n\n\n

– I tre ‘Attention signals’, segnali di attenzione basati sui dati <\/strong>che si sono dimostrati in grado di migliorare l’efficacia delle campagne e di guidare i risultati di business; <\/p>\n\n\n\n

– Suggerimenti, basati sui risultati, su come gli inserzionisti possono sfruttare l’ attenzione <\/strong>fin da ora. <\/p>\n\n\n\n

Abbiamo visto in prima persona come la misurazione e l’ottimizzazione degli annunci catturino l’attenzione che porta al ROI. <\/p>\n\n\n\n

Scarica il white paper “Taking Action on Attention” (in alto a destra), per ottenere migliori risultati di business.<\/p>\n","protected":false},"excerpt":{"rendered":"

IAS ha sviluppato un white paper sull’ Attention, basato sui dati, un modello unico nel suo genere che prevede la probabilit\u00e0 che un’impression porti a un risultato.<\/p>\n","protected":false},"author":59,"featured_media":311208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[576,533,523,568],"tags":[],"class_list":["post-317846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-it","category-guide-it","category-insights-it","category-trends-z-retire-apac"],"acf":[],"yoast_head":"\nIAS White Paper: Taking action on Attention (Volume I) - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS ha sviluppato un white paper sull' Attention, basato sui dati, un modello unico nel suo genere che prevede la probabilit\u00e0 che un'impression porti a un risultato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-taking-action-on-attention-volume-i\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS White Paper: Taking action on Attention (Volume I)\" \/>\n<meta property=\"og:description\" content=\"IAS ha sviluppato un white paper sull' Attention, basato sui dati, un modello unico nel suo genere che prevede la probabilit\u00e0 che un'impression porti a un risultato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ias-white-paper-taking-action-on-attention-volume-i\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-12T15:57:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-18T18:18:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/04\/Attention_Whitepaper_860x860.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-white-paper-taking-action-on-attention-volume-i\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-white-paper-taking-action-on-attention-volume-i\\\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"IAS White Paper: Taking action on Attention (Volume I)\",\"datePublished\":\"2023-04-12T15:57:03+00:00\",\"dateModified\":\"2025-05-18T18:18:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-white-paper-taking-action-on-attention-volume-i\\\/\"},\"wordCount\":234,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-white-paper-taking-action-on-attention-volume-i\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Attention_Whitepaper_860x860.jpg\",\"articleSection\":[\"Featured\",\"Guide\",\"Insights\",\"Trends\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-white-paper-taking-action-on-attention-volume-i\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-white-paper-taking-action-on-attention-volume-i\\\/\",\"name\":\"IAS White Paper: Taking action on Attention (Volume I) - 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