{"id":326582,"date":"2023-04-21T11:44:00","date_gmt":"2023-04-21T11:44:00","guid":{"rendered":"https:\/\/integralads.com\/?p=326582"},"modified":"2023-12-15T13:53:06","modified_gmt":"2023-12-15T13:53:06","slug":"misura-la-carbon-footprint-del-tuo-brand-con-ias-e-good-loop","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/misura-la-carbon-footprint-del-tuo-brand-con-ias-e-good-loop\/","title":{"rendered":"Misura la carbon footprint del tuo brand con IAS e Good-Loop"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Riduci l&#8217;impatto ambientale delle tue campagne pubblicitarie con un monitoraggio end-to-end delle emissioni di carbonio<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IAS ha stretto una partnership con Good-Loop, una piattaforma pubblicitaria, per offrire agli inserzionisti la possibilit\u00e0 di misurare le emissioni di carbonio generate dalle loro campagne pubblicitarie digitali. Questa partnership, ora disponibile in tutti i mercati a livello globale, aiuta i marketer a comprendere la carboon footprint digitale dei loro brand con un reporting e una misurazione completi, end-to-end. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con questa partnership, gli inserzionisti potranno scegliere di misurare facilmentente la carbon footprint end-to-end dei loro annunci digitali. Inoltre, con i dati di reporting &#8211; che rilevano l&#8217;impatto negativo sull&#8217;ambiente di ogni elemento di una campagna, compresi i tipi di media, i formati e i media partner &#8211; i marketer potranno avviare conversazioni con i propri partner su come ridurre la loro carbon footprint e ottimizzare la spesa pubblicitaria al fine di ridurre le emissioni. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gli inserionisti, attraverso questa integrazione con Good-Loop, possono utilizzare le informazioni di reporting all&#8217;interno del Report Builder di IAS Signal per: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Comprendere l&#8217;impatto ambientale dei media e della creativit\u00e0 di una campagna. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Confrontare fianco a fianco le metriche di media quality di IAS e la misurazione della carbon footprint di Good-Loop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Misurare in modo accurato le campagne, senza bisogno di tag aggiuntivi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per ulteriori informazioni, <strong>scarica il one-sheet <\/strong>(in alto a destra).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riduci l&#8217;impatto ambientale delle tue campagne pubblicitarie con un monitoraggio end-to-end delle emissioni di carbonio IAS ha stretto una partnership con Good-Loop, una piattaforma pubblicitaria, per offrire agli inserzionisti la possibilit\u00e0 di misurare le emissioni di carbonio generate dalle loro&#8230;<\/p>\n","protected":false},"author":22,"featured_media":311210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[529],"tags":[],"class_list":["post-326582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficienza-ottimizzazione"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - 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