
{"id":326594,"date":"2023-05-03T12:27:00","date_gmt":"2023-05-03T12:27:00","guid":{"rendered":"https:\/\/integralads.com\/?p=326594"},"modified":"2023-12-15T13:51:53","modified_gmt":"2023-12-15T13:51:53","slug":"misurazione-della-brand-safety-e-suitability-su-youtube","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/","title":{"rendered":"Misurazione della Brand Safety e Suitability su YouTube"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Misurazione potenziata per il massimo impatto<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I contenuti video stanno aumentando rapidamente, rendendo sempre pi\u00f9 confusa la linea di demarcazione tra ci\u00f2 che \u00e8 o non \u00e8 adatto al vostro brand. Prendi il controllo del messaggio del tuo brand in mezzo al boom dei contenuti con la misurazione della brand safety e suitability di IAS per YouTube. La soluzione globale di IAS offre ai marketer una classificazione granulare su scala, grazie a una tecnologia di machine learning all&#8217;avanguardia. Inoltre, IAS \u00e8 certificata nello YouTube Measurement Program (YTMP), il che ci rende un partner fidato per guidare le vostre performance di marketing su YouTube. Con la misurazione della Brand Safety e Suitability su YouTube di IAS, otterrai: &#8211; Informazioni pi\u00f9 dettagliate basate sul machine learning dei contenuti video, che offrono agli inserzionisti la migliore valutazione di brand safety e suitability. &#8211; Allineamento al settore con una classifica delle valutazioni conformi al con il GARM Brand Safety and Suitability framework. &#8211; Classificazione granulare su scala con report quotidiani sulle categorie GARM e sui quattro livelli di rischio, che consentono agli inserzionisti di rimanere aggiornati e di intraprendere azioni. Massimizza l&#8217;impatto delle tue campagne su YouTube con una sofisticata misurazione della brand safety e della suitability. Per iniziare, scarica il one-sheet!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Misurazione potenziata per il massimo impatto I contenuti video stanno aumentando rapidamente, rendendo sempre pi\u00f9 confusa la linea di demarcazione tra ci\u00f2 che \u00e8 o non \u00e8 adatto al vostro brand. Prendi il controllo del messaggio del tuo brand in&#8230;<\/p>\n","protected":false},"author":22,"featured_media":311202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,539],"tags":[],"class_list":["post-326594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-piattaforme-proprietarie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Misurazione della Brand Safety e Suitability su YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Misurazione della Brand Safety e Suitability su YouTube\" \/>\n<meta property=\"og:description\" content=\"Misurazione potenziata per il massimo impatto I contenuti video stanno aumentando rapidamente, rendendo sempre pi\u00f9 confusa la linea di demarcazione tra ci\u00f2 che \u00e8 o non \u00e8 adatto al vostro brand. 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