{"id":326594,"date":"2023-05-03T12:27:00","date_gmt":"2023-05-03T12:27:00","guid":{"rendered":"https:\/\/integralads.com\/?p=326594"},"modified":"2023-12-15T13:51:53","modified_gmt":"2023-12-15T13:51:53","slug":"misurazione-della-brand-safety-e-suitability-su-youtube","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/","title":{"rendered":"Misurazione della Brand Safety e Suitability su YouTube"},"content":{"rendered":"\n<p><em>Misurazione potenziata per il massimo impatto<\/em><\/p>\n\n\n\n<p>I contenuti video stanno aumentando rapidamente, rendendo sempre pi\u00f9 confusa la linea di demarcazione tra ci\u00f2 che \u00e8 o non \u00e8 adatto al vostro brand. Prendi il controllo del messaggio del tuo brand in mezzo al boom dei contenuti con la misurazione della brand safety e suitability di IAS per YouTube. La soluzione globale di IAS offre ai marketer una classificazione granulare su scala, grazie a una tecnologia di machine learning all&#8217;avanguardia. Inoltre, IAS \u00e8 certificata nello YouTube Measurement Program (YTMP), il che ci rende un partner fidato per guidare le vostre performance di marketing su YouTube. Con la misurazione della Brand Safety e Suitability su YouTube di IAS, otterrai: &#8211; Informazioni pi\u00f9 dettagliate basate sul machine learning dei contenuti video, che offrono agli inserzionisti la migliore valutazione di brand safety e suitability. &#8211; Allineamento al settore con una classifica delle valutazioni conformi al con il GARM Brand Safety and Suitability framework. &#8211; Classificazione granulare su scala con report quotidiani sulle categorie GARM e sui quattro livelli di rischio, che consentono agli inserzionisti di rimanere aggiornati e di intraprendere azioni. Massimizza l&#8217;impatto delle tue campagne su YouTube con una sofisticata misurazione della brand safety e della suitability. Per iniziare, scarica il one-sheet!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Misurazione potenziata per il massimo impatto I contenuti video stanno aumentando rapidamente, rendendo sempre pi\u00f9 confusa la linea di demarcazione tra ci\u00f2 che \u00e8 o non \u00e8 adatto al vostro brand. Prendi il controllo del messaggio del tuo brand in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":311202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,539],"tags":[],"class_list":["post-326594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-piattaforme-proprietarie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Misurazione della Brand Safety e Suitability su YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Misurazione della Brand Safety e Suitability su YouTube\" \/>\n<meta property=\"og:description\" content=\"Misurazione potenziata per il massimo impatto I contenuti video stanno aumentando rapidamente, rendendo sempre pi\u00f9 confusa la linea di demarcazione tra ci\u00f2 che \u00e8 o non \u00e8 adatto al vostro brand. Prendi il controllo del messaggio del tuo brand in...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-03T12:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T13:51:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Brand-Safety-YT-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Misurazione della Brand Safety e Suitability su YouTube\",\"datePublished\":\"2023-05-03T12:27:00+00:00\",\"dateModified\":\"2023-12-15T13:51:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/\"},\"wordCount\":213,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Brand-Safety-YT-860x860-1.jpg\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Piattaforme Social\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/\",\"name\":\"Misurazione della Brand Safety e Suitability su YouTube - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Brand-Safety-YT-860x860-1.jpg\",\"datePublished\":\"2023-05-03T12:27:00+00:00\",\"dateModified\":\"2023-12-15T13:51:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Brand-Safety-YT-860x860-1.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Brand-Safety-YT-860x860-1.jpg\",\"width\":860,\"height\":860},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/misurazione-della-brand-safety-e-suitability-su-youtube\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Misurazione della Brand Safety e Suitability su YouTube\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Misurazione della Brand Safety e Suitability su YouTube - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/","og_locale":"it_IT","og_type":"article","og_title":"Misurazione della Brand Safety e Suitability su YouTube","og_description":"Misurazione potenziata per il massimo impatto I contenuti video stanno aumentando rapidamente, rendendo sempre pi\u00f9 confusa la linea di demarcazione tra ci\u00f2 che \u00e8 o non \u00e8 adatto al vostro brand. Prendi il controllo del messaggio del tuo brand in...","og_url":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/","og_site_name":"Integral Ad Science","article_published_time":"2023-05-03T12:27:00+00:00","article_modified_time":"2023-12-15T13:51:53+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Brand-Safety-YT-860x860-1.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Misurazione della Brand Safety e Suitability su YouTube","datePublished":"2023-05-03T12:27:00+00:00","dateModified":"2023-12-15T13:51:53+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/"},"wordCount":213,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Brand-Safety-YT-860x860-1.jpg","articleSection":["Brand Safety &amp; Suitability","Piattaforme Social"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/","url":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/","name":"Misurazione della Brand Safety e Suitability su YouTube - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Brand-Safety-YT-860x860-1.jpg","datePublished":"2023-05-03T12:27:00+00:00","dateModified":"2023-12-15T13:51:53+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Brand-Safety-YT-860x860-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Brand-Safety-YT-860x860-1.jpg","width":860,"height":860},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-su-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"Misurazione della Brand Safety e Suitability su YouTube"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/it\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/326594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/comments?post=326594"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/326594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/311202"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=326594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/categories?post=326594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/tags?post=326594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}