{"id":326618,"date":"2023-05-18T12:41:00","date_gmt":"2023-05-18T12:41:00","guid":{"rendered":"https:\/\/integralads.com\/?p=326618"},"modified":"2023-12-15T13:47:46","modified_gmt":"2023-12-15T13:47:46","slug":"report-sulla-media-quality-18a-edizione","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/report-sulla-media-quality-18a-edizione\/","title":{"rendered":"Report sulla Media Quality: 18\u00aa edizione"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Benchmark globali leader di mercato per guidare i tuoi risultati di business<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dai progressi rivoluzionari dell&#8217;intelligenza artificiale e della tecnologia di machine learning, all&#8217;innovazione pressoch\u00e9 costante tra ambienti e canali, \u00e8 chiaro che i marketer devono destreggiarsi come mai prima d&#8217;ora. Ma un panorama digitale imprevedibile \u00e8 sinonimo di maggiori opportunit\u00e0. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nell&#8217;ultima edizione del Report sulla Media Quality (MQR), anche noi abbracciamo il cambiamento. Oltre a un nuovo layout, ci stiamo focalizzando ancora di pi\u00f9 nelle tendenze globali con punti chiave e suddivisioni regionali. Inoltre, i marketer possono utilizzare il Media Quality Report per prendere decisioni guidate dai dati in modo ancora pi\u00f9 rapido, grazie a un formato che semplifica l&#8217;integrazione tra i sistemi di ottimizzazione dei media. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dai un&#8217;occhiata ad alcuni dei trend principali di quest&#8217;anno: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Il time-in-view \u00e8 rimasto su una traiettoria discendente, ma le opportunit\u00e0 sono davanti a noi;<\/li>\n\n\n\n<li>I picchi di frode hanno influenzato i mercati prima e durante le Olimpiadi invernali del 2022 e la Coppa del Mondo FIFA;<\/li>\n\n\n\n<li>L&#8217;adozione della Quality Path Optimization (QPO) da parte degli ad buyer \u00e8 aumentata del 533% nel 2022.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;MQR annuale \u00e8 il modello di riferimento che fornisce a marketer, editori e piattaforme di tutto il mondo metriche fruibili (actionable) per prendere decisioni di marketing informate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scarica il report oggi stesso per utilizzare i benchmark globali leader di mercato di IAS<\/strong>, che ti aiuteranno a ottenere migliori risultati di business. (<em>Report in inglese, la versione in italiano \u00e8 in traduzione e sar\u00e0 disponibile a breve<\/em>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benchmark globali leader di mercato per guidare i tuoi risultati di business. Dai progressi rivoluzionari dell&#8217;intelligenza artificiale e della tecnologia di machine learning, all&#8217;innovazione pressoch\u00e9 costante tra ambienti e canali, \u00e8 chiaro che i marketer devono destreggiarsi come mai prima&#8230;<\/p>\n","protected":false},"author":22,"featured_media":311201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[538,509],"tags":[],"class_list":["post-326618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Report sulla Media Quality: 18\u00aa edizione - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/report-sulla-media-quality-18a-edizione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report sulla Media Quality: 18\u00aa edizione\" \/>\n<meta property=\"og:description\" content=\"Benchmark globali leader di mercato per guidare i tuoi risultati di business. 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