{"id":328332,"date":"2023-10-26T12:10:00","date_gmt":"2023-10-26T12:10:00","guid":{"rendered":"https:\/\/integralads.com\/?p=328332"},"modified":"2024-01-16T11:28:21","modified_gmt":"2024-01-16T11:28:21","slug":"ricerca-ias-the-mind-on-the-stream","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/","title":{"rendered":"Ricerca IAS: The Mind on the Stream"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>Connected TV <\/strong>&nbsp;ha cambiato completamente il modo di guardare e monetizzare la TV. I consumatori possono guardarla nel loro tempo libero e i marketer&nbsp; possono scegliere tra metodi di targeting e posizionamento sempre pi\u00f9 granulari. Nonostante queste innovazioni, gli spettatori rimangono insoddisfatti di annunci irrilevanti e dirompenti che hanno un impatto negativo sulla loro esperienza di visione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ma quali sono i tipi di annunci su CTV che hanno una maggiore risonanza sui consumatori?<\/strong><br><br>IAS e Neuro-Insight sono andati direttamente alla fonte per individuare nuovi modi di fare pubblicit\u00e0 sulla CTV. In questo studio neurologico, unico nel suo genere, abbiamo esaminato l&#8217;attivit\u00e0 cerebrale degli spettatori per scoprire come i pubblicitari possono aumentare l&#8217;impatto del brand attraverso il tono, il contesto e la frequenza.<br><br>Ecco una rapida panoramica di ci\u00f2 che abbiamo scoperto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gli annunci non correlati al programma che sta guardando lo spettatore interrompono il suo stato neurale;<\/li>\n\n\n\n<li>Una visione ripetuta degli annunci porta a una maggiore connessione, ma a un minore interesse;<\/li>\n\n\n\n<li>Gli annunci abbinati al contesto sono altamente memorabili e in linea con gli spettatori;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Scarica lo studio \u201cTHE MIND ON THE STREAM\u201d e scopri come aumentare l&#8217;impatto del tuo brand per ottenere risultati superiori!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Connected TV &nbsp;ha cambiato completamente il modo di guardare e monetizzare la TV. I consumatori possono guardarla nel loro tempo libero e i marketer&nbsp; possono scegliere tra metodi di targeting e posizionamento sempre pi\u00f9 granulari. Nonostante queste innovazioni, gli&#8230;<\/p>\n","protected":false},"author":1,"featured_media":318517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554,518,509],"tags":[],"class_list":["post-328332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-it","category-ctv-video-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ricerca IAS: The Mind on the Stream - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"In questo studio neurologico, unico nel suo genere, abbiamo esaminato l&#039;attivit\u00e0 cerebrale degli spettatori per scoprire come i pubblicitari possono aumentare l&#039;impatto del brand attraverso il tono, il contesto e la frequenza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca IAS: The Mind on the Stream\" \/>\n<meta property=\"og:description\" content=\"In questo studio neurologico, unico nel suo genere, abbiamo esaminato l&#039;attivit\u00e0 cerebrale degli spettatori per scoprire come i pubblicitari possono aumentare l&#039;impatto del brand attraverso il tono, il contesto e la frequenza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T12:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T11:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/US-BSS-Whitepaper-Insider-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Ricerca IAS: The Mind on the Stream\",\"datePublished\":\"2023-10-26T12:10:00+00:00\",\"dateModified\":\"2024-01-16T11:28:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/\"},\"wordCount\":206,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/US-BSS-Whitepaper-Insider-1.png\",\"articleSection\":[\"Contextual Targeting\",\"CTV &amp; Video\",\"Ricerche\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/\",\"name\":\"Ricerca IAS: The Mind on the Stream - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/US-BSS-Whitepaper-Insider-1.png\",\"datePublished\":\"2023-10-26T12:10:00+00:00\",\"dateModified\":\"2024-01-16T11:28:21+00:00\",\"description\":\"In questo studio neurologico, unico nel suo genere, abbiamo esaminato l'attivit\u00e0 cerebrale degli spettatori per scoprire come i pubblicitari possono aumentare l'impatto del brand attraverso il tono, il contesto e la frequenza.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/US-BSS-Whitepaper-Insider-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/US-BSS-Whitepaper-Insider-1.png\",\"width\":860,\"height\":860,\"caption\":\"US - NI - CTV - Insider (1)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ricerca IAS: The Mind on the Stream\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ricerca IAS: The Mind on the Stream - Integral Ad Science","description":"In questo studio neurologico, unico nel suo genere, abbiamo esaminato l'attivit\u00e0 cerebrale degli spettatori per scoprire come i pubblicitari possono aumentare l'impatto del brand attraverso il tono, il contesto e la frequenza.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/","og_locale":"it_IT","og_type":"article","og_title":"Ricerca IAS: The Mind on the Stream","og_description":"In questo studio neurologico, unico nel suo genere, abbiamo esaminato l'attivit\u00e0 cerebrale degli spettatori per scoprire come i pubblicitari possono aumentare l'impatto del brand attraverso il tono, il contesto e la frequenza.","og_url":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/","og_site_name":"Integral Ad Science","article_published_time":"2023-10-26T12:10:00+00:00","article_modified_time":"2024-01-16T11:28:21+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/US-BSS-Whitepaper-Insider-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Ricerca IAS: The Mind on the Stream","datePublished":"2023-10-26T12:10:00+00:00","dateModified":"2024-01-16T11:28:21+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/"},"wordCount":206,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/US-BSS-Whitepaper-Insider-1.png","articleSection":["Contextual Targeting","CTV &amp; Video","Ricerche"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/","url":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/","name":"Ricerca IAS: The Mind on the Stream - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/US-BSS-Whitepaper-Insider-1.png","datePublished":"2023-10-26T12:10:00+00:00","dateModified":"2024-01-16T11:28:21+00:00","description":"In questo studio neurologico, unico nel suo genere, abbiamo esaminato l'attivit\u00e0 cerebrale degli spettatori per scoprire come i pubblicitari possono aumentare l'impatto del brand attraverso il tono, il contesto e la frequenza.","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/US-BSS-Whitepaper-Insider-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/US-BSS-Whitepaper-Insider-1.png","width":860,"height":860,"caption":"US - NI - CTV - Insider (1)"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"Ricerca IAS: The Mind on the Stream"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/it\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/328332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/comments?post=328332"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/328332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/318517"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=328332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/categories?post=328332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/tags?post=328332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}