{"id":328332,"date":"2023-10-26T12:10:00","date_gmt":"2023-10-26T12:10:00","guid":{"rendered":"https:\/\/integralads.com\/?p=328332"},"modified":"2024-01-16T11:28:21","modified_gmt":"2024-01-16T11:28:21","slug":"ricerca-ias-the-mind-on-the-stream","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/","title":{"rendered":"Ricerca IAS: The Mind on the Stream"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>La <strong>Connected TV <\/strong>&nbsp;ha cambiato completamente il modo di guardare e monetizzare la TV. I consumatori possono guardarla nel loro tempo libero e i marketer&nbsp; possono scegliere tra metodi di targeting e posizionamento sempre pi\u00f9 granulari. Nonostante queste innovazioni, gli spettatori rimangono insoddisfatti di annunci irrilevanti e dirompenti che hanno un impatto negativo sulla loro esperienza di visione.<\/p>\n\n\n\n<p><strong>Ma quali sono i tipi di annunci su CTV che hanno una maggiore risonanza sui consumatori?<\/strong><br><br>IAS e Neuro-Insight sono andati direttamente alla fonte per individuare nuovi modi di fare pubblicit\u00e0 sulla CTV. In questo studio neurologico, unico nel suo genere, abbiamo esaminato l&#8217;attivit\u00e0 cerebrale degli spettatori per scoprire come i pubblicitari possono aumentare l&#8217;impatto del brand attraverso il tono, il contesto e la frequenza.<br><br>Ecco una rapida panoramica di ci\u00f2 che abbiamo scoperto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gli annunci non correlati al programma che sta guardando lo spettatore interrompono il suo stato neurale;<\/li>\n\n\n\n<li>Una visione ripetuta degli annunci porta a una maggiore connessione, ma a un minore interesse;<\/li>\n\n\n\n<li>Gli annunci abbinati al contesto sono altamente memorabili e in linea con gli spettatori;<\/li>\n<\/ul>\n\n\n\n<p>Scarica lo studio \u201cTHE MIND ON THE STREAM\u201d e scopri come aumentare l&#8217;impatto del tuo brand per ottenere risultati superiori!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Connected TV &nbsp;ha cambiato completamente il modo di guardare e monetizzare la TV. I consumatori possono guardarla nel loro tempo libero e i marketer&nbsp; possono scegliere tra metodi di targeting e posizionamento sempre pi\u00f9 granulari. Nonostante queste innovazioni, gli&#8230;<\/p>\n","protected":false},"author":29,"featured_media":318517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554,518,509],"tags":[],"class_list":["post-328332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-it","category-ctv-video-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ricerca IAS: The Mind on the Stream - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"In questo studio neurologico, unico nel suo genere, abbiamo esaminato l&#039;attivit\u00e0 cerebrale degli spettatori per scoprire come i pubblicitari possono aumentare l&#039;impatto del brand attraverso il tono, il contesto e la frequenza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca IAS: The Mind on the Stream\" \/>\n<meta property=\"og:description\" content=\"In questo studio neurologico, unico nel suo genere, abbiamo esaminato l&#039;attivit\u00e0 cerebrale degli spettatori per scoprire come i pubblicitari possono aumentare l&#039;impatto del brand attraverso il tono, il contesto e la frequenza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-mind-on-the-stream\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T12:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T11:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/US-BSS-Whitepaper-Insider-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lisa Nanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Nanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/\"},\"author\":{\"name\":\"Lisa Nanu\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/cec627fa15b930f891f3744f035d25ce\"},\"headline\":\"Ricerca IAS: The Mind on the Stream\",\"datePublished\":\"2023-10-26T12:10:00+00:00\",\"dateModified\":\"2024-01-16T11:28:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/\"},\"wordCount\":206,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/US-BSS-Whitepaper-Insider-1.png\",\"articleSection\":[\"Contextual Targeting\",\"CTV &amp; Video\",\"Ricerche\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ricerca-ias-the-mind-on-the-stream\\\/\",\"name\":\"Ricerca IAS: The Mind on the Stream - 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