{"id":328749,"date":"2024-01-11T18:09:19","date_gmt":"2024-01-11T18:09:19","guid":{"rendered":"https:\/\/integralads.com\/?p=328749"},"modified":"2025-01-14T10:56:15","modified_gmt":"2025-01-14T10:56:15","slug":"quality-attention-il-nuovo-prodotto-di-misurazione-di-ias","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/quality-attention-il-nuovo-prodotto-di-misurazione-di-ias\/","title":{"rendered":"Quality Attention\u2122, il nuovo prodotto di misurazione di IAS!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"328749\" class=\"elementor elementor-328749\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9f4ef0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"581\" data-id=\"9f4ef0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c7c069\" data-eae-slider=\"98237\" data-id=\"6c7c069\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e82a086 elementor-widget elementor-widget-video\" data-id=\"e82a086\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/899522511?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c269bd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"5149\" data-id=\"c269bd3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-766deaa\" data-eae-slider=\"11117\" data-id=\"766deaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beed306 elementor-widget elementor-widget-text-editor\" data-id=\"beed306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il prodotto di misurazione IAS Quality Attention\u2122 \u00e8 un potente strumento progettato per attirare maggiormente l&#8217;attenzione, incrementare le performance delle campagne e ottenere risultati comprovati. Con Quality Attention, gli inserzionisti possono aumentare il ritorno sull&#8217;investimento, promuovere la brand consideration e incrementare le conversioni. Basato sull&#8217;avanzata tecnologia di machine learning di IAS e sui dati di eye-tracking di Lumen, Quality Attention fornisce una misurazione dell&#8217;attenzione supportata da ricerche che contribuisce alle strategie media e aiuta i brand a orientarsi nell&#8217;affollamento media per comprendere perfettamente come la visibilit\u00e0 dei media, l&#8217;ambiente pubblicitario e l&#8217;interazione con gli utenti influenzino le performance delle campagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b0740e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54033\" data-id=\"b0740e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d718ef0\" data-eae-slider=\"91381\" data-id=\"d718ef0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18c3a90 elementor-widget elementor-widget-image\" data-id=\"18c3a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"522\" height=\"300\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Copy-of-Copy-of-Newsletter-Thumbnail-US-261-x-150-2.png\" class=\"attachment-large size-large wp-image-328484\" alt=\"quality attention stats\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Copy-of-Copy-of-Newsletter-Thumbnail-US-261-x-150-2.png 522w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/Copy-of-Copy-of-Newsletter-Thumbnail-US-261-x-150-2-300x172.png 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5424f3dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"73137\" data-id=\"5424f3dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579cfdbc\" data-eae-slider=\"93093\" data-id=\"579cfdbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-255fd7bc elementor-widget elementor-widget-text-editor\" data-id=\"255fd7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con Quality Attention potrai:<\/p>\n<ul>\n<li><strong>Ridurre gli sprechi<\/strong>. Misura l&#8217;impatto dei tuoi annunci e regola la spesa pubblicitaria per migliorare le performance lungo tutto il marketing funnel;<\/li>\n<li><strong>Aumentare\u00a0<\/strong><b>awareness<\/b>. Amplifica i tuoi messaggi con posizionamenti di qualit\u00e0 superiore;<\/li>\n<li><strong>Aumentare la consideration<\/strong>. Scopri dove posizionare i tuoi annunci per migliorare l&#8217;affinit\u00e0 con il tuo brand;<\/li>\n<li><strong>Aumentare le conversioni<\/strong>. Intervieni su campagne, media partner, posizionamenti, domini e cos\u00ec via che hanno un basso rendimento, per migliorare l&#8217;attention score e aumentare le conversioni.<\/li>\n<\/ul>\n<p>Scarica il one-sheet per scoprire oggi stesso come migliorare i risultati con Quality Attention.<\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-085fd74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45394\" data-id=\"085fd74\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ef98b8\" data-eae-slider=\"10499\" data-id=\"4ef98b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ba2c55 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0ba2c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IT_Quality_Attention_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SCARICA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il prodotto di misurazione IAS Quality Attention\u2122 \u00e8 un potente strumento progettato per attirare maggiormente l&#8217;attenzione, incrementare le performance delle campagne e ottenere risultati comprovati. <\/p>\n","protected":false},"author":29,"featured_media":328496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[523],"tags":[],"class_list":["post-328749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quality Attention\u2122, il nuovo prodotto di misurazione di IAS! 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