{"id":328890,"date":"2024-01-23T09:28:07","date_gmt":"2024-01-23T09:28:07","guid":{"rendered":"https:\/\/integralads.com\/?p=328890"},"modified":"2025-03-17T04:29:47","modified_gmt":"2025-03-17T04:29:47","slug":"ricerca-ias-the-2024-industry-pulse","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-2024-industry-pulse\/","title":{"rendered":"RICERCA IAS: The 2024 Industry Pulse"},"content":{"rendered":"\n<p>IAS ha condotto un&#8217;indagine annuale sui trend e le tecnologie che plasmeranno il futuro: The Industry Pulse.<\/p>\n\n\n\n<p>Nel 2024, gli esperti del settore seguiranno il comportamento dei consumatori. I marketer intendono investire in ambienti consolidati con un elevato potenziale di innovazione, come social media e digital video. Anche le pratiche responsabili dei media sono in aumento: gli esperti del settore danno sempre pi\u00f9 priorit\u00e0 all&#8217;inserimento di annunci pubblicitari accanto a media che promuovono un giornalismo affidabile e contenuti eticamente responsabili.<\/p>\n\n\n\n<p>I cambiamenti nelle priorit\u00e0 pubblicitarie possono portare a sfide inaspettate per la media quality. Come possono i marketer avere successo nel 2024?<\/p>\n\n\n\n<p>Ecco un\u2019anteprima di ci\u00f2 che abbiamo scoperto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media: <\/strong>il canale pi\u00f9 importante a cui gli esperti dei media intendono dare priorit\u00e0 nel 2024<\/li>\n\n\n\n<li><strong>Digital video &amp; CTV:<\/strong> l&#8217;84% degli esperti di media afferma che il machine learning in grado di classificare i contenuti multimediali sar\u00e0 importante per garantire la brand safety negli annunci video digitali&nbsp;<\/li>\n\n\n\n<li><strong>Responsible media: <\/strong>il 74% degli esperti di media afferma che dar\u00e0 priorit\u00e0 agli investimenti in media responsabili quando acquister\u00e0 o vender\u00e0 annunci digitali nei prossimi 12 mesi.<\/li>\n<\/ul>\n\n\n\n<p>I principali esperti del settore stanno investendo in opportunit\u00e0 pubblicitarie che porteranno a risultati superiori il prossimo anno. <\/p>\n\n\n\n<p>Scarica l&#8217;Industry Pulse 2024 per scoprire di pi\u00f9!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS ha condotto un&#8217;indagine annuale sui trend e le tecnologie che plasmeranno il futuro: The Industry Pulse 2024.<\/p>\n","protected":false},"author":29,"featured_media":328184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[509],"tags":[],"class_list":["post-328890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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