{"id":329366,"date":"2024-02-07T17:20:41","date_gmt":"2024-02-07T17:20:41","guid":{"rendered":"https:\/\/integralads.com\/?p=329366"},"modified":"2025-03-17T04:29:56","modified_gmt":"2025-03-17T04:29:56","slug":"misurazione-della-brand-safety-e-suitability-di-ias-sulle-piattaforme-meta","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/misurazione-della-brand-safety-e-suitability-di-ias-sulle-piattaforme-meta\/","title":{"rendered":"Misurazione della Brand Safety e Suitability di IAS sulle piattaforme Meta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"329366\" class=\"elementor elementor-329366\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4eccad74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68095\" data-id=\"4eccad74\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3febb30a\" data-eae-slider=\"85955\" data-id=\"3febb30a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71c0d85a elementor-widget elementor-widget-text-editor\" data-id=\"71c0d85a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><em>Proteggi e amplia i tuoi media su Facebook e Instagram.<\/em><\/p>\n\n\n\n<p>IAS ha lanciato la sua nuova misurazione sulla Brand Safety e Suitability con Meta per fornire agli inserzionisti insight sulle campagne sui Feed e i Reel di Facebook e Instagram, come parte di &#8216;Total Media Quality&#8217; per Meta. Con la misurazione della Brand Safety e Suitability per Meta disponibile su tutte le piattaforme Meta, potete essere certi che i vostri media appaiano accanto a contenuti allineati ai valori e agli obiettivi del vostro brand.<\/p>\n\n\n\n<p>Con la misurazione della Brand Safety e Suitability per Meta, avrai:<br>&#8211; Una <strong>classificazione guidata dall&#8217;intelligenza artificiale<\/strong>. IAS misura i post adiacenti alla campagna di un inserzionista, utilizzando la &#8216;Multimedia Technology&#8217;, per avere una visione unica del contenuto video attraverso l&#8217;analisi frame-by-frame di immagini, audio e testo per fornire la misurazione pi\u00f9 accurata su scala<br>&#8211;<strong> Fiducia e Trasparenza.<\/strong> Un quadro di misurazione allineato alla \u2018Global Alliance for Responsible Media\u2019 (GARM), che fornisce agli inserzionisti una garanzia di terze parti con metriche di settore affidabili e trasparenti.<br>&#8211; <strong>Validazione di terze parti<\/strong>. Gli inserzionisti possono capire come i loro &#8216;Meta Inventory Filters&#8217; stiano performando per i propri obiettivi di campagna e, se necessario, ottimizzare.<\/p>\n\n\n\n<p>Gli inserzionisti possono utilizzare IAS Signal, piattaforma di reporting unificata che fornisce agli inserzionisti dati e insight per gestire facilmente le loro campagne digitali.<\/p>\n\n\n\n<p>Per saperne di pi\u00f9, scarica il one-sheet o rivolgiti al tuo contatto IAS.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-26673cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"42982\" data-id=\"26673cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685560b\" data-eae-slider=\"56940\" data-id=\"685560b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5bfd6b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a5bfd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IT_Meta_Brand_Safety_Suitability_Measurement_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SCARICA IL ONE-SHEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I brand globali che faranno pubblicit\u00e0 su Facebook e Instagram,<br \/>\nFeed e Reel, beneficeranno di una maggiore trasparenza.<\/p>\n","protected":false},"author":1,"featured_media":328986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,539],"tags":[],"class_list":["post-329366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-piattaforme-proprietarie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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