{"id":330242,"date":"2024-03-25T15:13:37","date_gmt":"2024-03-25T15:13:37","guid":{"rendered":"https:\/\/integralads.com\/?p=330242"},"modified":"2025-03-17T04:32:46","modified_gmt":"2025-03-17T04:32:46","slug":"ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/","title":{"rendered":"IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"330242\" class=\"elementor elementor-330242\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3820f91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32785\" data-id=\"3820f91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-453fc644\" data-eae-slider=\"65494\" data-id=\"453fc644\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70cc7add elementor-widget elementor-widget-text-editor\" data-id=\"70cc7add\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><em>Proteggi il tuo brand e verifica con IAS l&#8217;impatto su YouTube.<\/em><\/p>\n\n\n\n<p>IAS \u00e8 lieta di annunciare di aver ottenuto l&#8217;accreditamento da parte del Media Rating Council (MRC) per il calcolo e il reporting di terze parti della viewability di YouTube su desktop e mobile.<\/p>\n\n\n\n<p>Questo prezioso accreditamento conferma l\u2019impegno di IAS nei confronti della fiducia e della trasparenza. Con questo accreditamento, IAS fornir\u00e0 report sulla viewability di YouTube di terze parti accreditati MRC tramite Ads Data Hub for Measurement Partners (ADH-MP) di Google. Questi report includono le principali piattaforme di acquisto tra cui Google Ads, Display &amp; Video 360 e YouTube Reserve sia per desktop che per mobile.<\/p>\n\n\n\n<p>I formati pubblicitari coperti dalla viewability accreditata MRC di IAS per YouTube includono:<\/p>\n\n\n\n<ul>\n<li>Skippable &amp; non-skippable in-stream ads<\/li>\n\n\n\n<li>Standard in-stream ads<\/li>\n\n\n\n<li>YouTube Select<\/li>\n\n\n\n<li>Bumper ads&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Per saperne di pi\u00f9, scarica il one sheet\u00a0 o rivolgiti al tuo contatto in IAS.<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1423e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"78324\" data-id=\"1423e17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbf8ba9\" data-eae-slider=\"5444\" data-id=\"fbf8ba9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ab0d60 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2ab0d60\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/EMEA_YouTube_Overview_One_Sheet_IAS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span id=\"docs-internal-guid-2b3d141c-7fff-a9e3-f665-2d99c21b2b44\"><span style=\"font-size: 11pt; font-family: Outfit, sans-serif; background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline;\">SCARICA ORA<\/span><\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Questo prezioso accreditamento conferma l\u2019impegno di IAS nei confronti della fiducia e della trasparenza. <\/p>\n","protected":false},"author":29,"featured_media":330146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[539,506],"tags":[],"class_list":["post-330242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piattaforme-proprietarie","category-viewability-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube\" \/>\n<meta property=\"og:description\" content=\"Questo prezioso accreditamento conferma l\u2019impegno di IAS nei confronti della fiducia e della trasparenza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T15:13:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T04:32:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lisa Nanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Nanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/\"},\"author\":{\"name\":\"Lisa Nanu\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/cec627fa15b930f891f3744f035d25ce\"},\"headline\":\"IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube\",\"datePublished\":\"2024-03-25T15:13:37+00:00\",\"dateModified\":\"2025-03-17T04:32:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/\"},\"wordCount\":167,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/YouTube-Viewability-MRC-Insider.png\",\"articleSection\":[\"Piattaforme Social\",\"Viewability\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/\",\"name\":\"IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/YouTube-Viewability-MRC-Insider.png\",\"datePublished\":\"2024-03-25T15:13:37+00:00\",\"dateModified\":\"2025-03-17T04:32:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/YouTube-Viewability-MRC-Insider.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/YouTube-Viewability-MRC-Insider.png\",\"width\":860,\"height\":860,\"caption\":\"IAS EARNS MRC ACCREDITATION FOR THIRD-PARTY CALCULATION AND REPORTING OF YOUTUBE VIEWABILITY\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/cec627fa15b930f891f3744f035d25ce\",\"name\":\"Lisa Nanu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c670319c470dce896003142bf85ca923f26eeb2b91a8b21f97e61498750ed15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c670319c470dce896003142bf85ca923f26eeb2b91a8b21f97e61498750ed15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c670319c470dce896003142bf85ca923f26eeb2b91a8b21f97e61498750ed15?s=96&d=mm&r=g\",\"caption\":\"Lisa Nanu\"},\"url\":\"https:\\\/\\\/integralads.com\\\/it\\\/insider\\\/author\\\/2021-04-05-221343-16\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/","og_locale":"it_IT","og_type":"article","og_title":"IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube","og_description":"Questo prezioso accreditamento conferma l\u2019impegno di IAS nei confronti della fiducia e della trasparenza.","og_url":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/","og_site_name":"Integral Ad Science","article_published_time":"2024-03-25T15:13:37+00:00","article_modified_time":"2025-03-17T04:32:46+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Insider.png","type":"image\/png"}],"author":"Lisa Nanu","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"Lisa Nanu","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/"},"author":{"name":"Lisa Nanu","@id":"https:\/\/integralads.com\/#\/schema\/person\/cec627fa15b930f891f3744f035d25ce"},"headline":"IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube","datePublished":"2024-03-25T15:13:37+00:00","dateModified":"2025-03-17T04:32:46+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/"},"wordCount":167,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Insider.png","articleSection":["Piattaforme Social","Viewability"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/","url":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/","name":"IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Insider.png","datePublished":"2024-03-25T15:13:37+00:00","dateModified":"2025-03-17T04:32:46+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Insider.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/03\/YouTube-Viewability-MRC-Insider.png","width":860,"height":860,"caption":"IAS EARNS MRC ACCREDITATION FOR THIRD-PARTY CALCULATION AND REPORTING OF YOUTUBE VIEWABILITY"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/it\/insider\/ias-ottiene-laccreditamento-mrc-per-il-calcolo-e-reporting-di-terze-parti-della-viewability-su-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/it\/"},{"@type":"ListItem","position":2,"name":"IAS ottiene l\u2019accreditamento MRC per il calcolo e reporting di terze parti della Viewability su YouTube"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/cec627fa15b930f891f3744f035d25ce","name":"Lisa Nanu","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/3c670319c470dce896003142bf85ca923f26eeb2b91a8b21f97e61498750ed15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c670319c470dce896003142bf85ca923f26eeb2b91a8b21f97e61498750ed15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c670319c470dce896003142bf85ca923f26eeb2b91a8b21f97e61498750ed15?s=96&d=mm&r=g","caption":"Lisa Nanu"},"url":"https:\/\/integralads.com\/it\/insider\/author\/2021-04-05-221343-16\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/330242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/comments?post=330242"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/posts\/330242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media\/330146"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/media?parent=330242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/categories?post=330242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/it\/wp-json\/wp\/v2\/tags?post=330242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}