{"id":330444,"date":"2024-04-04T08:44:15","date_gmt":"2024-04-04T08:44:15","guid":{"rendered":"https:\/\/integralads.com\/?p=330444"},"modified":"2025-03-17T04:30:02","modified_gmt":"2025-03-17T04:30:02","slug":"ricerca-ias-the-attention-payoff","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-attention-payoff\/","title":{"rendered":"Ricerca IAS: The Attention Payoff"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Percezione e prospettive future della misurazione e ottimizzazione dell&#8217;Attention nei media digitali<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attention \u00e8 uno degli argomenti pi\u00f9 discussi nei media digitali e i marketer sono ancora divisi su come usarla correttamente. I punteggi di attenzione, le metodologie e gli indicatori chiave di performance sono sempre pi\u00f9 diversificati: come possono i marketer misurare e ottimizzare al meglio le loro campagne per ottenere una maggiore attenzione?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IAS ha collaborato con YouGov per valutare lo stato attuale, le percezioni e le prospettive future della misurazione e dell&#8217;ottimizzazione dell&#8217;Attention nei media digitali. In questo studio, abbiamo intervistato esperti di media digitali statunitensi, sia buy-side che sell-side, per rivelare <strong>i KPI pi\u00f9 importanti dell\u2019Attention<\/strong> e fare luce sui risultati di business e sui tassi di successo attribuiti alle strategie di Attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ecco cosa abbiamo scoperto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L&#8217;83% degli esperti di media ritiene importante per la propria azienda avere una strategia di Attention;<\/li>\n\n\n\n<li>Il 79% degli esperti di media riferisce di un sostanziale miglioramento delle opportunit\u00e0 economiche dopo l&#8217;implementazione di una strategia di Attention;<\/li>\n\n\n\n<li>Il 78% degli utenti della misurazione dell&#8217;Attention \u00e8 pronto a passare all&#8217;ottimizzazione nei prossimi 12 mesi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scarica la ricerca<\/strong> \u2018The Attention Payoff\u2019 per scoprire lo stato attuale dell&#8217;Attention e capire come il tuo brand pu\u00f2 misurarla e ottimizzarla per migliorare i risultati.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS ha collaborato con YouGov per valutare lo stato attuale, le percezioni e le prospettive future della misurazione e dell&#8217;ottimizzazione dell&#8217;Attention nei media digitali. <\/p>\n","protected":false},"author":1,"featured_media":327673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[782,509],"tags":[],"class_list":["post-330444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention-2","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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