{"id":331566,"date":"2024-05-06T11:09:00","date_gmt":"2024-05-06T11:09:00","guid":{"rendered":"https:\/\/integralads.com\/?p=331566"},"modified":"2025-03-17T04:30:09","modified_gmt":"2025-03-17T04:30:09","slug":"white-paper-building-an-unbreakable-brand","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/white-paper-building-an-unbreakable-brand\/","title":{"rendered":"WHITE PAPER: BUILDING AN UNBREAKABLE BRAND"},"content":{"rendered":"\n<p><strong>Come migliorare i risultati con la Brand safety e Suitability<\/strong><\/p>\n\n\n\n<p>Il panorama della pubblicit\u00e0 digitale \u00e8 imprevedibile e minaccia la reputazione dei brand con ondate di nuovi contenuti che emergono ogni secondo. Nuovi canali di comunicazione, la crescita dei contenuti generati dagli utenti e il rischio continuo di contenuti inappropriati mettono costantemente alla prova la reputazione di un brand e la sua capacit\u00e0 di ottenere risultati.<\/p>\n\n\n\n<p>Come possono i marketer minimizzare il rischio e, allo stesso tempo, aumentare il ritorno sulla spesa pubblicitaria (ROAS)?&nbsp;<\/p>\n\n\n\n<p>In questo white paper presentiamo il nostro approccio alla misurazione, alla calibrazione e all&#8217;ottimizzazione attraverso una serie di casi di studio per dimostrare come le strategie di Brand Safety &amp; Suitability riducano al minimo i rischi e migliorino i risultati.<\/p>\n\n\n\n<p>In questo White Paper scoprirai:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Come IAS ha aiutato gli inserzionisti a ridurre i tassi di insuccesso del 53%.<\/li>\n\n\n\n<li>Come IAS ha aiutato un inserzionista a migliorare il costo per acquisizione (CPA) del 74%.<\/li>\n\n\n\n<li>Perch\u00e9 Total Media Quality di IAS guida il futuro della misurazione.<\/li>\n<\/ul>\n\n\n\n<p><strong>Scarica il White Paper \u201cBuilding an Unbreakable Brand\u201d<\/strong>, cliccando sul pulsante in alto a destra!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In questo white paper presentiamo il nostro approccio alla misurazione, alla calibrazione e all&#8217;ottimizzazione attraverso una serie di casi di studio per dimostrare come le strategie di Brand Safety &#038; Suitability riducano al minimo i rischi e migliorino i risultati.<\/p>\n","protected":false},"author":1,"featured_media":327422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,533],"tags":[],"class_list":["post-331566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-guide-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WHITE PAPER: BUILDING AN UNBREAKABLE BRAND - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/white-paper-building-an-unbreakable-brand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHITE PAPER: BUILDING AN UNBREAKABLE BRAND\" \/>\n<meta property=\"og:description\" content=\"In questo white paper presentiamo il nostro approccio alla misurazione, alla calibrazione e all&#039;ottimizzazione attraverso una serie di casi di studio per dimostrare come le strategie di Brand Safety &amp; 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