{"id":332230,"date":"2024-06-03T13:44:00","date_gmt":"2024-06-03T13:44:00","guid":{"rendered":"https:\/\/integralads.com\/?p=332230"},"modified":"2025-03-17T04:30:14","modified_gmt":"2025-03-17T04:30:14","slug":"report-sulla-media-quality-19a-edizione","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/report-sulla-media-quality-19a-edizione\/","title":{"rendered":"Report sulla Media Quality: 19\u00aa edizione"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>I benchmark di riferimento per la pubblicit\u00e0 digitale<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In un ambiente digitale in continua evoluzione, con infinite opportunit\u00e0 di innovazione, \u00e8 fondamentale per i marketer garantire che le loro campagne si adattino rapidamente ai cambiamenti dei media digitali. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La 19\u00aa edizione del Media Quality Report (MQR) consente ai marketer di misurare il successo delle loro campagne. Questo report fornisce una visione dettagliata della media quality a livello globale, dei trend chiave che caratterizzeranno l&#8217;ambiente digitale nel 2024 e delle metriche specifiche per Paese per supportare il processo decisionale basato sui dati. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scopri alcuni dei dati rilevati:<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; I tassi complessivi di frode pubblicitaria per le campagne non protette sono stati<strong> 14 volte superiori<\/strong> a quelli delle campagne protette contro le frodi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; La viewability in Italia \u00e8 <strong>migliorata<\/strong>, con il formato video su display in testa con +5 punti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Il brand risk <strong>aumenta <\/strong>con l&#8217;avvicinarsi delle elezioni. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il Media Quality Report \u00e8 il punto di riferimento per la media quality digitale e fornisce ai marketer informazioni utili e fondamentali per creare un futuro digitale pi\u00f9 innovativo e sicuro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scarica il report (in italiano) e misura il successo delle tue campagne!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I benchmark di riferimento per la pubblicit\u00e0 digitale<\/p>\n","protected":false},"author":22,"featured_media":331523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[538,509],"tags":[],"class_list":["post-332230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - 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