{"id":332488,"date":"2024-06-12T20:56:00","date_gmt":"2024-06-12T20:56:00","guid":{"rendered":"https:\/\/integralads.com\/?p=332488"},"modified":"2024-06-14T08:57:10","modified_gmt":"2024-06-14T08:57:10","slug":"guida-ias-a-marketers-game-plan-for-winning-gold","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/guida-ias-a-marketers-game-plan-for-winning-gold\/","title":{"rendered":"GUIDA IAS: A Marketer\u2019s Game Plan for Winning Gold"},"content":{"rendered":"\n<p>Proteggi il tuo brand e potenzia i tuoi risultati durante grandi eventi sportivi come i Giochi Olimpici di Parigi. Gli eventi sportivi sono alcuni dei momenti pi\u00f9 attesi dell&#8217;anno, con il 91% dei consumatori nel Regno Unito che pianifica di seguire almeno un evento sportivo nel 2024.<\/p>\n\n\n\n<p>Mentre gli appassionati di sport di tutto il mondo si preparano per i Giochi Olimpici, il Tour de France o Wimbledon, i marketer e gli sponsor si preparano a interagire con queste audience. Tuttavia, si trovano ad affrontare sfide come il rischio per il brand, un targeting impreciso o la frode pubblicitaria. Di conseguenza, come si pu\u00f2 proteggere il brand e potenziare i risultati durante i principali eventi sportivi?<\/p>\n\n\n\n<p>La nuova guida di IAS &#8211; A Marketer\u2019s Game Plan for Winning Gold &#8211; ti aiuter\u00e0 a proteggere il tuo brand e gestire al meglio la pianificazione delle campagne pubblicitarie durante le Olimpiadi e altri importanti eventi sportivi. Questa guida include strumenti e strategie per catturare l&#8217;attenzione del consumatore e aumentare la protezione del brand in qualsiasi evento sportivo importante.<\/p>\n\n\n\n<p>Con questa guida imparerai:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Come controllare le impostazioni di brand safety e aumentare gli investimenti pubblicitari con fiducia<\/li>\n\n\n\n<li>Perch\u00e9 \u00e8 importante misurare l&#8217;attention su open web<\/li>\n\n\n\n<li>Come quantificare l&#8217;impatto degli investimenti pubblicitari nei media<\/li>\n\n\n\n<li>Le strategie migliori per individuare ed evitare i siti MFA<\/li>\n\n\n\n<li>Come potenziare le tue campagne CTV per massimizzare il successo<\/li>\n<\/ul>\n\n\n\n<p><strong>Scarica la Guida\u00a0 \u201cA Marketer\u2019s Game Plan for Winning Gold\u201d<\/strong>, cliccando sul pulsante &#8216;Download&#8217; in alto a destra.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nuova guida di IAS ti aiuter\u00e0 a proteggere il tuo brand e gestire al meglio la pianificazione delle campagne pubblicitarie durante le Olimpiadi e altri importanti eventi sportivi. <\/p>\n","protected":false},"author":29,"featured_media":332147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,554,533],"tags":[],"class_list":["post-332488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-contextual-targeting-it","category-guide-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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