{"id":336892,"date":"2024-09-20T07:55:20","date_gmt":"2024-09-20T07:55:20","guid":{"rendered":"https:\/\/integralads.com\/?p=336892"},"modified":"2025-05-18T17:37:27","modified_gmt":"2025-05-18T17:37:27","slug":"ias-nissan-omd-attention-case-study","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ias-nissan-omd-attention-case-study\/","title":{"rendered":"Nissan &amp; OMD aumentano le Conversioni attraverso le soluzioni di Misurazione e Ottimizzazione di IAS"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">OMD e il loro cliente, Nissan, volevano trovare una soluzione che potesse migliorare i loro KPI (qualified visits, key business actions e conversion rate) in una campagna su open web su mobile, tablet e desktop, sia nei formati video che display.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\">The Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nissan e OMD hanno richiesto l&#8217;aiuto di IAS, implementando prodotti chiave di misurazione e ottimizzazione tra cui Quality Attention<sup>TM<\/sup>, Total Visibility<sup>TM<\/sup> e Context Control.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/integralads.com\/it\/soluzioni\/attention\/\"><strong>Quality Attention<\/strong><\/a><strong><sup>TM<\/sup> <\/strong>ha aiutato OMD e Nissan a orientarsi nel sovraffollamento dei media (media clutter),&nbsp; migliorando le performance della campagna, mentre <a href=\"https:\/\/integralads.com\/it\/soluzioni\/open-web\/\"><strong>Total Visibility<\/strong><\/a><strong>\u2122 <\/strong>ha fornito trasparenza sul percorso di acquisto in programmatic e reportistica finanziaria a livello di impression, ottimizzando la spesa pubblicitaria durante l&#8217;esecuzione delle campagne. Infine, <a href=\"https:\/\/integralads.com\/it\/soluzioni\/contextual-targeting\/\"><strong>Context Control<\/strong><\/a> ha permesso a OMD e Nissan di identificare quali segmenti contestuali avrebbero generato i tassi di attenzione e conversione pi\u00f9 elevati.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-risultati-per-conversion-rate\">Risultati per Conversion Rate<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>6X conversion rate per i contenuti \u201cAutomotive-Hybrid\u201d&nbsp;<\/li>\n\n\n\n<li>5X conversion rate per i contenuti \u201cTravel\u201d&nbsp;<\/li>\n\n\n\n<li>3X conversion rate per i contenuti\u201cBuying A Car\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Scarica ora il case study (in alto a destra) per scoprire tutti i risultati ottenuti da OMD e Nissan e per capire come soluzioni complete di misurazione e ottimizzazione possano migliorare i risultati aziendali per brand come il tuo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge OMD e il loro cliente, Nissan, volevano trovare una soluzione che potesse migliorare i loro KPI (qualified visits, key business actions e conversion rate) in una campagna su open web su mobile, tablet e desktop, sia nei formati&#8230;<\/p>\n","protected":false},"author":1,"featured_media":336897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[782,536,569],"tags":[],"class_list":["post-336892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention-2","category-case-study-it","category-efficiency-optimization-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nissan &amp; 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