{"id":337136,"date":"2024-09-27T10:50:58","date_gmt":"2024-09-27T10:50:58","guid":{"rendered":"https:\/\/integralads.com\/?p=337136"},"modified":"2025-03-17T04:30:30","modified_gmt":"2025-03-17T04:30:30","slug":"ricerca-ias-the-future-of-ctv-investment","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-future-of-ctv-investment\/","title":{"rendered":"Ricerca IAS: The Future of CTV Investment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-spesa-pubblicitaria-e-media-quality-sulla-ctv-secondo-gli-esperti-del-settore\"><strong>Spesa pubblicitaria e media quality sulla CTV secondo gli esperti del settore<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con l&#8217;aumento della competitivit\u00e0 nel panorama della Connected TV (CTV), gli inserzionisti sono sotto pressione per massimizzare i risultati con risorse limitate. I budget sono pi\u00f9 contenuti, ma la domanda di campagne impattanti e di alta qualit\u00e0 continua a crescere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la CTV che continua a dominare il mercato, IAS ha cercato di comprendere come gli esperti dei media intendono investire in questo ambiente pubblicitario nei prossimi anni e quale ruolo gioca la media quality, mentre i budget pubblicitari vengono costantemente riallocati alla CTV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consulta-la-ricerca-the-future-of-ctv-investment-per-scoprire\">Consulta la ricerca \u2018The Future of CTV Investment\u2019 per scoprire:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le principali motivazioni dei professionisti del settore per aumentare la spesa pubblicitaria sulla CTV;<\/li>\n\n\n\n<li>Quali problemi di media quality potrebbero ostacolare ulteriori investimenti nella CTV;<\/li>\n\n\n\n<li>Come aumentare il brand impact sulla CTV.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La CTV \u00e8 un ambiente pubblicitario di grande impatto e comprendere come investire in esso \u00e8 fondamentale. Leggi lo studio per scoprire come fare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scarica la ricerca &#8220;The Future of CTV Investment&#8221;, cliccando sul pulsante in alto a destra. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spesa pubblicitaria e media quality sulla CTV secondo gli esperti del settore Con l&#8217;aumento della competitivit\u00e0 nel panorama della Connected TV (CTV), gli inserzionisti sono sotto pressione per massimizzare i risultati con risorse limitate. I budget sono pi\u00f9 contenuti, ma&#8230;<\/p>\n","protected":false},"author":1,"featured_media":335995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[518,509],"tags":[],"class_list":["post-337136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ricerca IAS: The Future of CTV Investment - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-the-future-of-ctv-investment\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca IAS: The Future of CTV Investment\" \/>\n<meta property=\"og:description\" content=\"Spesa pubblicitaria e media quality sulla CTV secondo gli esperti del settore Con l&#8217;aumento della competitivit\u00e0 nel panorama della Connected TV (CTV), gli inserzionisti sono sotto pressione per massimizzare i risultati con risorse limitate. 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