{"id":338491,"date":"2024-11-21T05:01:00","date_gmt":"2024-11-21T05:01:00","guid":{"rendered":"https:\/\/integralads.com\/?p=338491"},"modified":"2025-03-17T04:29:22","modified_gmt":"2025-03-17T04:29:22","slug":"ricerca-ias-brand-safety-nei-social-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ricerca-ias-brand-safety-nei-social-media\/","title":{"rendered":"Ricerca IAS: Brand Safety nei Social Media"},"content":{"rendered":"\n<p><em>Analisi della percezione dei consumatori sui contenuti online delle piattaforme social<\/em><br><\/p>\n\n\n\n<p>La natura dei feed dei social media, soprattutto durante la stagione elettorale, rappresenta una sfida nel garantire la sicurezza del contenuto che accompagna gli annunci. Con la diffusione di disinformazione e contenuti generati dall&#8217;intelligenza artificiale, i consumatori diventano sempre pi\u00f9 critici, e gli inserzionisti devono tenerne conto.<\/p>\n\n\n\n<p>Scarica il nostro studio per scoprire come le percezioni e le interazioni dei consumatori con i marchi siano influenzate dal contenuto che circonda gli annunci sui social media. Inoltre, esploreremo i tipi di annunci che i consumatori tendono a ricordare e a considerare favorevoli all&#8217;interno dei feed sociali.<\/p>\n\n\n\n<p>In questo studio scoprirai:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Come la <strong>disinformazione <\/strong>e il contenuto generato dall&#8217;Intelligenza Artificiale nei feed dei social media influenzano le performance della pubblicit\u00e0 digitale.<br><br><\/li>\n\n\n\n<li>Con quali tipi di annunci <strong>interagiscono gli utenti <\/strong>sui social media.<br><br><\/li>\n\n\n\n<li>I tipi di contenuto adiacente agli annunci che possono incentivare l&#8217;<strong>intenzione di acquisto<\/strong> e la <strong>brand awareness.<\/strong><br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Scarica la ricerca <\/strong>\u201cBrand Safety nei Social Media\u201d, cliccando sul pulsante &#8216;Download&#8217; in alto a destra!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analisi della percezione dei consumatori sui contenuti online delle piattaforme social La natura dei feed dei social media, soprattutto durante la stagione elettorale, rappresenta una sfida nel garantire la sicurezza del contenuto che accompagna gli annunci. Con la diffusione di&#8230;<\/p>\n","protected":false},"author":29,"featured_media":337973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[517,554,539,509],"tags":[],"class_list":["post-338491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-contextual-targeting-it","category-piattaforme-proprietarie","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ricerca IAS: Brand Safety nei Social Media - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/insider\/ricerca-ias-brand-safety-nei-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricerca IAS: Brand Safety nei Social Media\" \/>\n<meta property=\"og:description\" content=\"Analisi della percezione dei consumatori sui contenuti online delle piattaforme social La natura dei feed dei social media, soprattutto durante la stagione elettorale, rappresenta una sfida nel garantire la sicurezza del contenuto che accompagna gli annunci. 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