{"id":343146,"date":"2025-06-03T08:54:32","date_gmt":"2025-06-03T08:54:32","guid":{"rendered":"https:\/\/integralads.com\/?p=343146"},"modified":"2025-06-25T08:59:18","modified_gmt":"2025-06-25T08:59:18","slug":"ias-white-paper-performance-brand-equity-in-the-new-media-landscape","status":"publish","type":"post","link":"https:\/\/integralads.com\/it\/insider\/ias-white-paper-performance-brand-equity-in-the-new-media-landscape\/","title":{"rendered":"IAS White Paper: Performance &#038; Brand Equity in the New Media Landscape"},"content":{"rendered":"\n<p><strong>Strategie per gli inserzionisti su come migliorare le performance e rafforzare la reputazione del brand in un contesto dinamico<\/strong><\/p>\n\n\n\n<p>Nel mondo digitale, caratterizzato da un&#8217;imprevedibilit\u00e0 costante, gli inserzionisti si trovano di fronte alla sfida di proteggere la reputazione del proprio brand, spesso ostacolati dai costi. Ma come possono gli inserzionisti garantire la sicurezza del proprio brand senza compromettere l&#8217;efficienza dei costi?<\/p>\n\n\n\n<p>Il nostro ultimo white paper &#8211; <strong>Performance &amp; Brand Equity in the New Media Landscape<\/strong> &#8211; \u00e8 una lettura fondamentale per coloro che desiderano ottimizzare le performance delle campagne e massimizzare il ritorno sugli investimenti (ROI). Supportato da casi studio reali, questo documento offre una guida chiara per promuovere contemporaneamente la brand equity e ottenere risparmi sui costi.<\/p>\n\n\n\n<p><em><br><\/em><strong>Scarica ora il white paper per scoprire come:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Adottare un approccio proattivo alla brand safety senza compromettere la scala<\/em><\/li>\n\n\n\n<li><em>Raggiungere un numero maggiore di consumatori in ambienti considerati sicuri e appropriati<\/em><\/li>\n\n\n\n<li><em>Migliorare le performance delle campagne e ottenere risparmi con Context Control Avoidance<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Scarica il white paper <\/strong>\u201cPerformance &amp; Brand Equity in the New Media Landscape\u201d, cliccando sul pulsante &#8216;Download&#8217; in alto a destra!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategie per gli inserzionisti su come migliorare le performance e rafforzare la reputazione del brand in un contesto dinamico Nel mondo digitale, caratterizzato da un&#8217;imprevedibilit\u00e0 costante, gli inserzionisti si trovano di fronte alla sfida di proteggere la reputazione del proprio&#8230;<\/p>\n","protected":false},"author":29,"featured_media":338980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[517,554,569,509],"tags":[],"class_list":["post-343146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-it","category-contextual-targeting-it","category-efficiency-optimization-it","category-ricerche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS White Paper: Performance &amp; 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